07-15-2020, 04:10 PM | #1 |
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J.D. Power 2020 US Automotive Brand Loyalty Study
Didn't see this posted yet. BMW is 3rd place for luxury brands.
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07-15-2020, 04:13 PM | #2 |
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I think Jeep is about to take a BIG hit with the new Broco being released... and a bit surprised Porsche isn't higher.
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07-16-2020, 10:36 AM | #3 |
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A bit surprised Porsche is lower, also guessing Tesla wasn't surveyed? Otherwise they would have likely topped the list. I do not however understand what everyone's obsession with Subaru is, I honestly think Mazda deserves more customers than Subaru.
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07-16-2020, 11:39 AM | #4 |
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Also surprised Porsche isn't at the top, have never seen brand loyalty like I have with them. Wonder what metrics they used to come up with these numbers.
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07-16-2020, 11:47 AM | #6 |
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Probably too low of a survey count or maybe the brands are too "new" to survey loyalty.
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07-16-2020, 01:21 PM | #7 |
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Decades of offering AWD for a reasonable price. Plus a lot of people are granola-types who don't care about styling, luxury, or driving dynamics.
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07-16-2020, 01:41 PM | #9 | |
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I agree about Mazda. I think there’s still some negative perception lingering around about them as a result of their relationship with Ford. Last edited by Mingwan; 07-16-2020 at 01:47 PM.. |
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07-16-2020, 01:45 PM | #10 |
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I definitely agree there, the Ford ownership hurt the brand badly. Sadly no one pays attention to them despite making some great products. My son and daughter-in-law have an all Mazda garage, an NB Miata, CX-9 and 6 Signature and they love them. I was honestly surprised at how well they drive despite being FWD and how much nicer the interior was in both cars compared to a 2 or 3-series. I can't wait to see how the RWD I6 Mazda6 will turn out.
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07-16-2020, 01:53 PM | #11 | |
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Mazda builds much more compelling vehicles than Subaru but doesn't convey the coveted image of being an adventurer. Also Mazda is still climbing out of a decade of supplying rust buckets and as VW (their late model vehicles are solid) found out it takes a while to change customer perceptions of brands after they put out bad product. |
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07-16-2020, 02:01 PM | #12 | |
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07-16-2020, 02:29 PM | #13 |
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Had a 1st gen Mazda3 rust bucket...
Where has the zoom zoom gone?? New generation has come a long way in styling and tech, now with an automatic turbo on the way things are getting better. Also excited for the RWD platform, hope they build on that more too. |
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07-16-2020, 02:38 PM | #14 |
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I don't put too much stock into anything from J.D. Power.
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07-17-2020, 02:47 AM | #15 |
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Agreed. Porsche prolly wouldn't have the same turnover. Bmw leases cars vs Porsche own ers
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07-17-2020, 03:55 AM | #16 |
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I wouldn't be surprised if we had similar results in the UK, for a loyalty survey.
In my experience Lexus owners are a pretty loyal bunch, going back for more. Similar for Subaru users, cars have a good reputation (earned over many years), owners seem to love them and buy over and over. Porsche, my observation, there is a hard core of enthusiasts who would never be without one, but I'm aware of folks having a Porsche for a while and moving on to something else. Sort of a 'bucket list' car. Once the box is ticked, little interest in running one continuously. Mazda, a mixed bag of models (and reputation) over the years, perhaps they just don't have a good customer loyalty rating, even if current cars are good packages. |
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07-17-2020, 06:08 AM | #17 |
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Go RAM, over Ford even, nice! I see why, way improved over the last 5 years. Incredible how many RAMs you see out there.
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07-17-2020, 10:00 AM | #18 |
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Why is the highest loyalty luxury brand (Lexus) loyalty lower than the top 7 mass market brands? What makes mass market customer loyalty higher than luxury customer loyalty, in general?
Surprised to see Mercedes as high as it is, with well known and rampant quality and reliability problems that it is currently, and has in recent years, been experiencing. |
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07-17-2020, 11:10 AM | #19 | |
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Mercedes isn't what it used to be.
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07-17-2020, 11:58 AM | #20 | |
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07-17-2020, 12:02 PM | #21 | |
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Studies have shown that owners are more likely to rate the brand of car they currently own of higher quality than non-owners. Thus BMW owners are more likely to say BMW has high quality than, say, Lexus owners (and vice versa). This may help explain Subaru's high loyalty following even though non-owners think they have quality issues. Another knock against Subaru among non-owners is that they have old and ugly designs but existing Subaru owners already deemed this a non-issue when they bought the car in the first place! |
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07-18-2020, 01:17 PM | #22 |
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Porsche brand has been diluted with sedans and SUV's. Less reasons to stay along with a larger customer base.
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