[NateEsq.]

All the time, saw a CS on the road just this afternoon. I see OG M2's all the time as well (and Comps), and a fellow M240i today.

[jliuod]

I have had my M240i since last December. I can probably tell you I have only seen another M240i maybe less than 10 times. I was driving home from work last night and I saw TWO M240is and one of which was the same color as mine. Funny how things work.

[Christine22]

Originally Posted by Koinonos

I live in SE Phoenix (the Gilbert, Chandler, Queen Creek area) and I have only seen a single BMW M2, but so far no other 2 series BMW's. So while it is cool rolling in a M240i with Mods to make a statement, I do admit it does feel a little isolated.

I wouldn't mind seeing a few more around.

East Mesa, here, and just picked up my M235i a couple of weeks ago. Snapper Rocks Metallic, so I'm rolling pretty bright...wave if you see me!

[dradernh]

Bringing this one back as I've seen two in the past week in the Cincinnati region. Woo-hoo! Generally, I see at most a single 2 Series car per year.

Both sightings were of Portimao Blue cars – one was a hardtop and the other a convertible. The vert was an M240i; I'm not sure which model the hardtop was.

[JMcLellan]

During the warmer months here in MN I see 3 or 4 2 series cars per week. Full disclosure I am going to car shows pretty frequently and there is always an M2 or 2 hanging out. And i drive through the Lake Minnetonka area (lots of rich people live there, unfortunately I'm not one of them....) frequently where it seems like every other vehicle on the road is a BMW. This past weekend I saw an M2, and a brand new M240i at a local show. I was able to park right next to the new M240i. It is crazy how much bigger the new one is. From width, to length, to height...everything was bulkier.

[jzeiler4]

Followed this pre LCI, M240 xDrive vert into the parking lot at dinner tonight. First M240 I have seen since I bought mine in Nov 20. It was driven by a little ole lady with white hair. Not a driving enthusiast, I'm sure she just thought it was a cute BMW when she bought it.

[dradernh]

Originally Posted by jzeiler4

Followed this pre LCI, M240 xDrive vert into the parking lot at dinner tonight. First M240 I have seen since I bought mine in Nov 20. It was driven by a little ole lady with white hair. Not a driving enthusiast, I'm sure she just thought it was a cute BMW when she bought it.

An affordable German convertible – so yeah, why not.

The wife is also an lol with white hair (it turned white when she was 34! ), but I doubt she'll ever want to drive the M240. The main reason is that her Mazda 3, which has virtually the same exterior dimensions as our 2 Series and feels to both of us like it's 2/3 the size of the M240, is the car she's confident she won't end up scraping against one thing or another.

[aerobod]

Originally Posted by jzeiler4

Followed this pre LCI, M240 xDrive vert into the parking lot at dinner tonight. First M240 I have seen since I bought mine in Nov 20. It was driven by a little ole lady with white hair. Not a driving enthusiast, I'm sure she just thought it was a cute BMW when she bought it.

She could have been more of a car enthusiast than most on this forum. We have little old women and men at our club track days who are both certified instructors (usually PCA certified) and generally faster around the track than those younger than them.

[JonOhh]

Originally Posted by jzeiler4

Followed this pre LCI, M240 xDrive vert into the parking lot at dinner tonight. First M240 I have seen since I bought mine in Nov 20. It was driven by a little ole lady with white hair. Not a driving enthusiast, I'm sure she just thought it was a cute BMW when she bought it.

Wow, I've never seen one in that color. That actually looks fantastic imo

[dradernh]

I saw the third one in three months at a Kroger in Cincinnati this afternoon. This could get to be a habit.

The color was a dark gray; I think that's the first time I've seen a BMW in that color.

[morphomeman]

I continue to be fascinated by the uneven distribution of these vehicles. I see about one a week within a five-mile radius of my house, on the North Shore of Long Island about 60 miles from Manhattan. This has been true more or less since I bought the car, now seven years ago.
Are there any automotive sociologists in the house?

[Sportstick]

Originally Posted by morphomeman

Are there any automotive sociologists in the house?

Automotive market researcher here. Close enough? What is your specific question, please?

[dradernh]

Originally Posted by Sportstick

Automotive market researcher here. Close enough? What is your specific question, please?

Is there data available showing recent regional uptake by manufacturer?

Car and Driver Magazine published some information on this a few years ago (e.g., Subaru is biggest in Northern New England, the Northwest, and Colorado), and it was generally informative.

[atek]

Got a Black M2 that just pulled up to work today. Spoke briefly with the owner, lowered with intake + DP + Tune. Clean car.

[Sportstick]

Originally Posted by dradernh

Is there data available showing recent regional uptake by manufacturer?

Car and Driver Magazine published some information on this a few years ago (e.g., Subaru is biggest in Northern New England, the Northwest, and Colorado), and it was generally informative.

I cannot share or identify our full industry data, but here is a look just at the F22 2 Series Coupe based on 2020MY buyer data from a national US sample to help us know who we are.

Location Of Residence
Suburban Community Of A Large City 51%
Metropolitan City 26%
Small Town Or Rural City 23%
Farming Area 0%
Formatted Subset Total 100%
Formatted Sample Total 100%
Unweighted Sample Total Count 146


Core Based Statistical Area (CBSA) NOTE: ALL OTHERS ROUNDED TO ZERO
New York-Newark-Jersey City, NY-NJ-PA 7%
San Francisco-Oakland-Hayward, CA 6%
Los Angeles-Long Beach-Anaheim, CA 5%
Washington-Arlington-Alexandria, DC-VA-MD-WV 5%
Houston-The Woodlands-Sugar Land, TX 4%
San Jose-Sunnyvale-Santa Clara, CA 4%
Boston-Cambridge-Newton, MA-NH 4%
San Diego-Carlsbad, CA 4%
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 3%
Chicago-Naperville-Elgin, IL-IN-WI 3%
Austin-Round Rock, TX 2%
Dallas-Fort Worth-Arlington, TX 2%
Phoenix-Mesa-Scottsdale, AZ 2%
Detroit-Warren-Dearborn, MI 2%
Madison, WI 2%
Albany-Schenectady-Troy, NY 2%
Tampa-St. Petersburg-Clearwater, FL 2%
Orlando-Kissimmee-Sanford, FL 1%
Baltimore-Columbia-Towson, MD 1%
Miami-Fort Lauderdale-West Palm Beach, FL 1%
Ocala, FL 1%
Allentown-Bethlehem-Easton, PA-NJ 1%
Palm Bay-Melbourne-Titusville, FL 1%
North Port-Sarasota-Bradenton, FL 1%
Seattle-Tacoma-Bellevue, WA 1%
Hickory-Lenoir-Morganton, NC 1%
Minneapolis-St. Paul-Bloomington, MN-WI 1%
Santa Rosa, CA 1%
Richmond, VA 1%
Atlanta-Sandy Springs-Roswell, GA 1%
Pittsburgh, PA 1%
Sebastian-Vero Beach, FL 1%
Scranton--Wilkes-Barre--Hazleton, PA 1%
Salem, OR 1%
Urban Honolulu, HI 1%
Charlotte-Concord-Gastonia, NC-SC 1%
St. Louis, MO-IL 1%
Gainesville, FL 1%
Kansas City, MO-KS 1%
Vallejo-Fairfield, CA 1%
Easton, MD 1%
Portland-Vancouver-Hillsboro, OR-WA 1%
Nashville-Davidson--Murfreesboro--Franklin, TN 1%
Riverside-San Bernardino-Ontario, CA 1%
Pensacola-Ferry Pass-Brent, FL 1%
Cincinnati, OH-KY-IN 1%
Greenville-Anderson-Mauldin, SC 1%
Harrisburg-Carlisle, PA 1%
Hartford-West Hartford-East Hartford, CT 1%
Louisville/Jefferson County, KY-IN 1%
Fort Wayne, IN 1%
Columbus, OH 1%


State NOTE: ALL OTHERS ROUNDED TO ZERO
California 22%
Florida 12%
Texas 9%
Pennsylvania 5%
New York 5%
New Jersey 5%
Maryland 4%
Virginia 3%
Massachusetts 3%
North Carolina 3%
Illinois 3%
Arizona 3%
Michigan 2%
Oregon 2%
Wisconsin 2%
Delaware 2%
New Hampshire 2%
Missouri 2%
Minnesota 1%
Tennessee 1%
Washington 1%
Indiana 1%
Colorado 1%
Connecticut 1%
Georgia 1%
Hawaii 1%
Ohio 1%
New Mexico 1%
South Carolina 1%
Kentucky 1%

Generation
Generation X (1965 - 1980) 32%
Millennials (1981 - 1996) 31%
Leading Edge Boomers (1946 - 1959) 16%
Trailing Edge Boomers (1960 - 1964) 11%
Gen Z (1997 - ) 5%
Matures (1945 and Earlier) 5%
Formatted Subset Total 100%
Formatted Sample Total 100%
Unweighted Sample Total Count 214

Total Family Pre-Tax Income
Median $182,958
Unweighted Sample Total Count 195

[dradernh]

Originally Posted by Sportstick

...here is a look just at the F22 2 Series Coupe based on 2020MY buyer data from a national US sample to help us know who we are.

Nice – thanks!