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2Addicts | BMW 2-Series forum BIMMERPOST Universal Forums General BMW News and Cars Discussion Have you seen BMW's new logo design? [Update: will not be used on vehicles]

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      03-03-2020, 12:30 PM   #23
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      03-03-2020, 12:31 PM   #24
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I think it needs some kinda background for the letter, right now it's matching body color
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      03-03-2020, 12:31 PM   #25
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Quote:
Originally Posted by Jmpascual View Post
Pic from another thread
Hopefully that's just for the concept and the real badge will be open so we can clean it.
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      03-03-2020, 12:31 PM   #26
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Just when you think it could not get worse, they change the logo... what the... I thought this is only for their electric cars, but I guesss I am wrong??
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      03-03-2020, 12:32 PM   #27
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They really went out on a limb there...
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      03-03-2020, 12:39 PM   #28
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Uninspiring and boring... like most of their design philosophy at the moment. Apart from the grille of course... that is... 'different'... in other words it's bloody awful and I literally have no idea why in a futuristic concept that requires no grille they decided the one thing they would carry over is the very thing that everybody universally hates. Shows how well they are listening to their consumer base I guess.
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      03-03-2020, 12:40 PM   #29
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It's probably so they could illuminate the background like Mercedes' illuminated star
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      03-03-2020, 12:44 PM   #30
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Looks pretty weak to me!

97 all day !
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      03-03-2020, 12:50 PM   #31
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      03-03-2020, 12:51 PM   #32
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Quote:
Originally Posted by Jmpascual View Post
I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.
Think of it as a factory option to remind you that it's time to change cars
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      03-03-2020, 12:53 PM   #33
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Quote:
Originally Posted by BMWm340ixC1X View Post
It's probably so they could illuminate the background like Mercedes' illuminated star
Except its on the hood, not the grill so most won't see it. They have the "illuminated kidney grill" which is their version of the glow up merc emblem.
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      03-03-2020, 12:57 PM   #34
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Originally Posted by Captain Blood View Post
Meh
Agreed! Looks like we are going from HD back to standard.
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      03-03-2020, 12:58 PM   #35
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cool, ill have to look at it in person
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      03-03-2020, 12:59 PM   #36
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Clear or not, it's more modern looking. I like it. As others have noted, old badge, old vehicles, new badge, moving forward!

The times they are a changin'...
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      03-03-2020, 01:01 PM   #37
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their new cars already looks like shit with the big grills. Now they are ruining the iconic BMW badge. Just horrible...
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      03-03-2020, 01:04 PM   #38
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      03-03-2020, 01:11 PM   #39
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      03-03-2020, 01:13 PM   #40
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Quote:
Originally Posted by M4_GTS View Post
their new cars already looks like shit with the big grills. Now they are ruining the iconic BMW badge. Just horrible...
I wonder what others said when the other five iterations came about...lots of barf/hate/jokes no doubt
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      03-03-2020, 01:18 PM   #41
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      03-03-2020, 01:22 PM   #42
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I don’t buy a BMW for the badge.
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      03-03-2020, 01:24 PM   #43
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Design-wise, I prefer the 'classic' design. And even though the 1997 version is not the original, it built off of the original roundel design and has a clear continuity with its predecessors. This new one is a clear break and a redesign by definition that looks more like a 'badge' than a 'roundel'.

Ideology-wise, I actually like it. It's a nice clear separation between the BMW of yesterday and the BMW of tomorrow. Given that BMW is clearly embracing FWD/transverse, automatic transmissions, modular designs, turbocharged power and electrified platforms going forward, the old-timer in me kind of prefers that the 'old' roundel be retired and confined to the era when BMW was making different cars.

Now they just need to redesign the M badge so that we can distinguish which models came out of the BMW Marketing division going forward
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      03-03-2020, 01:25 PM   #44
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Quote:
Originally Posted by pyrat15 View Post
Just when you think it could not get worse, they change the logo... what the... I thought this is only for their electric cars, but I guesss I am wrong??
Next they will change the name of the company. Change for the sake of change.
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