THE LARGEST BMW 2-SERIES FORUM ON THE PLANET
2Addicts
2Addicts
BMW Garage BMW Meets Register Today's Posts
2Addicts | BMW 2-Series forum BIMMERPOST Universal Forums General Automotive (non-BMW) Talk + Photos/Videos Apple reportedly in discussions to buy sports car manufacturer McLaren

Post Reply
 
Thread Tools Search this Thread
      09-21-2016, 10:29 AM   #1
Haywood
I know a thing or 2 about a thing or 2...
Haywood's Avatar
3112
Rep
3,483
Posts

Drives: E36 M3 Coupe, e39 M5
Join Date: Oct 2008
Location: LI, NY

iTrader: (11)

Garage List
2003 BMW e39 M5  [0.00]
1997 BMW e36 M3  [0.00]
Apple reportedly in discussions to buy sports car manufacturer McLaren

"Yes, Siri, please pass that shitty Prius in the left lane for me!"

http://appleinsider.com/articles/16/...cturer-mclaren
__________________
2025 i4 eDrive40 Tanzanite Blue (on order)
2003 Le Mans Blue e39 M5 Dinan S1
1997 Alpine White e36 M3 (the old gal)
2013 Mineral White e92 M3 (sold )
2014 Carbon Black 650i M-sport (sold)
Appreciate 1
      09-21-2016, 12:25 PM   #2
FriskyDingo
Rather Ambivalent
FriskyDingo's Avatar
United_States
384
Rep
755
Posts

Drives: Spiritedly
Join Date: Sep 2013
Location: Trapped In My Mind

iTrader: (0)

I doubt it.
Appreciate 1
theriz405.50
      09-21-2016, 12:30 PM   #3
bb1857
Major
bb1857's Avatar
869
Rep
1,412
Posts

Drives: 2020 X3MC
Join Date: Jan 2016
Location: Sykesville, MD

iTrader: (1)

Garage List
2007 BMW 335 E92  [0.00]
2015 BMW 428GC  [0.00]
2014 BMW 535i  [0.00]
Zero chance this happens in my opinion. Apple already has a ton of haters and if they buy McLaren and attach their name to a car that only the one percenters can afford they would get lynched from a PR perspective.
Appreciate 1
      09-21-2016, 12:45 PM   #4
Official NOCO
NoCo's Marketing Pawn
27
Rep
81
Posts

Drives: 2014 Mazda6 GT - I mean a BMW?
Join Date: Jun 2016
Location: Tempe, Arizona

iTrader: (0)

Quote:
Originally Posted by bb1857 View Post
Zero chance this happens in my opinion. Apple already has a ton of haters and if they buy McLaren and attach their name to a car that only the one percenters can afford they would get lynched from a PR perspective.
The other alternative is the dumb down McLaren price, make them available for entry level buyers...Either way, would kill the McLaren name and I doubt they would agree to this.

And do we really need Apple to control more of the market? Apple should stick to consumer electronics but they fall under their own weight.
Appreciate 0
      09-21-2016, 01:37 PM   #5
EJT86
Brigadier General
EJT86's Avatar
United_States
2400
Rep
3,783
Posts

Drives: 2018 M2
Join Date: Mar 2014
Location: Boston, MA

iTrader: (0)

Garage List
2022 BMW M240i  [10.00]
Can't wait for that Apple 675LT in rose gold
Appreciate 0
      09-21-2016, 01:58 PM   #6
Irishsig
In Hoc
Irishsig's Avatar
United_States
316
Rep
626
Posts

Drives: 2016 M4 6MT MG/SO
Join Date: Jul 2013
Location: SoCal

iTrader: (1)

Garage List
2016 BMW M4  [0.00]
Sweet! A supercar built in sweatshops by children overseas.
__________________
2016 M4 MG/SO 6MT- Max PSI Intakes - BMS Stage 1 - Swift Spec R - CG Precision Valve controller - 20" DPE Flowtech 5S - AA Midpipe & all the external CF goodies.
Appreciate 1
wdb5073.00
      09-21-2016, 02:00 PM   #7
Viffermike
Colonel
Viffermike's Avatar
United_States
1760
Rep
2,942
Posts

Drives: '18 black-n-blue 718 Cayman
Join Date: Jan 2015
Location: Big D

iTrader: (0)

Quote:
Originally Posted by Official NOCO View Post
The other alternative is the dumb down McLaren price, make them available for entry level buyers...Either way, would kill the McLaren name and I doubt they would agree to this.

And do we really need Apple to control more of the market? Apple should stick to consumer electronics but they fall under their own weight.
One could say the same thing about Tesla sticking to the car market, or Google sticking to search engines, or Amazon sticking to consumer internet sales, and so on. Thing is, it's not realistic because of the long-term goals of none of these companies is in only those realms. That includes Apple.

These are all technology companies: not consumer electronics companies, web sales companies, car companies, what have you. Technology is everywhere, and is increasingly applied everywhere. In that respect, Apple has every right and every reason to have an interest in McLaren --

-- which, fundamentally, is also a technology company that happens to specialize in a certain car segment. Gee: sound familiar? (Tesla).

Apple could very easily buy the company to leverage its tech and future tech (as well as its intellectual talent) but allow it to maintain its current spot in the marketplace. Isn't that basically what, say, Fiat does with Ferrari? Facebook does with Instagram? Alphabet/Google does with YouTube?
__________________
--Life is a journey made more exciting with a fast car.--
--Helmets are for closers.--
<<Current: "Blackened" '18 NBM Porsche 718 Cayman ... Gone (but not forgotten): "Blackened" MG '15 228i M Sport w/aFe filter/scoop, Hertz drivers, P3Cars multigauge, other goodies>>

Last edited by Viffermike; 09-21-2016 at 02:06 PM..
Appreciate 2
      09-21-2016, 02:34 PM   #8
Crimson92
Smiling Politely
Crimson92's Avatar
United_States
1575
Rep
29,119
Posts

Drives: Like a boss
Join Date: Jun 2007
Location: Whales Vagina

iTrader: (3)

McLaren already shot down the rumor.
__________________
Quote:
Some people are like slinkies...not really good for much but you can't help but smile when you see one tumble down the stairs"
Appreciate 0
      09-21-2016, 02:43 PM   #9
Spinnetti
Private First Class
96
Rep
185
Posts

Drives: Various
Join Date: Jun 2016
Location: Frisco, TX

iTrader: (0)

Quote:
Originally Posted by Viffermike View Post
One could say the same thing about Tesla sticking to the car market, or Google sticking to search engines, or Amazon sticking to consumer internet sales, and so on. Thing is, it's not realistic because of the long-term goals of none of these companies is in only those realms. That includes Apple.

These are all technology companies: not consumer electronics companies, web sales companies, car companies, what have you. Technology is everywhere, and is increasingly applied everywhere. In that respect, Apple has every right and every reason to have an interest in McLaren --

-- which, fundamentally, is also a technology company that happens to specialize in a certain car segment. Gee: sound familiar? (Tesla).

Apple could very easily buy the company to leverage its tech and future tech (as well as its intellectual talent) but allow it to maintain its current spot in the marketplace. Isn't that basically what, say, Fiat does with Ferrari? Facebook does with Instagram? Alphabet/Google does with YouTube?
Well said... after all, look what Tesla did... pretty remarkable.
Appreciate 1
Viffermike1759.50
      09-21-2016, 03:59 PM   #10
Red Bread
Major General
United_States
4457
Rep
9,160
Posts

Drives: Smog machines
Join Date: Oct 2008
Location: Austin, TX

iTrader: (0)

Quote:
Originally Posted by Crimson92
McLaren already shot down the rumor.
Which means almost nothing. If the acquiring party said something, then it might be of value.
Appreciate 1
Viffermike1759.50
      09-21-2016, 04:45 PM   #11
FC4
Brigadier General
3165
Rep
3,619
Posts

Drives: Yes
Join Date: May 2014
Location: US

iTrader: (0)

Quote:
Originally Posted by bb1857 View Post
Zero chance this happens in my opinion. Apple already has a ton of haters and if they buy McLaren and attach their name to a car that only the one percenters can afford they would get lynched from a PR perspective.
"One percenters" can not afford a McLaren.
Appreciate 0
      09-21-2016, 04:57 PM   #12
FC4
Brigadier General
3165
Rep
3,619
Posts

Drives: Yes
Join Date: May 2014
Location: US

iTrader: (0)

Quote:
Originally Posted by Official NOCO View Post
The other alternative is the dumb down McLaren price, make them available for entry level buyers...Either way, would kill the McLaren name and I doubt they would agree to this.

And do we really need Apple to control more of the market? Apple should stick to consumer electronics but they fall under their own weight.
LOL. Sure.

It will happen, whether it's McLaren or one of the other two manufacturers they're talking to.
Appreciate 0
      09-21-2016, 05:42 PM   #13
08njSTEP
Captain
08njSTEP's Avatar
795
Rep
762
Posts

Drives: '07 335i, '66 SS396 Chevelle
Join Date: Dec 2015
Location: Manchester, NH

iTrader: (0)

Apple Mac car. You heard it here first.
Appreciate 1
LobB4895.50
      09-21-2016, 06:09 PM   #14
Ramos
Colonel
Ramos's Avatar
United_States
873
Rep
2,907
Posts

Drives: G20 2020 M340
Join Date: Nov 2007
Location: So-Cal

iTrader: (7)

It actually makes sense. Mclaren provides ECU's for all the f1 teams and I think a few other series as well. That's what Apple wants, not the supercars or the F1 team, they want the technical know how from the best ECU engineers in the world.
Appreciate 0
      09-21-2016, 07:39 PM   #15
Haywood
I know a thing or 2 about a thing or 2...
Haywood's Avatar
3112
Rep
3,483
Posts

Drives: E36 M3 Coupe, e39 M5
Join Date: Oct 2008
Location: LI, NY

iTrader: (11)

Garage List
2003 BMW e39 M5  [0.00]
1997 BMW e36 M3  [0.00]
Quote:
Originally Posted by 08njSTEP View Post
Apple Mac car. You heard it here first.
Apple iCar
__________________
2025 i4 eDrive40 Tanzanite Blue (on order)
2003 Le Mans Blue e39 M5 Dinan S1
1997 Alpine White e36 M3 (the old gal)
2013 Mineral White e92 M3 (sold )
2014 Carbon Black 650i M-sport (sold)
Appreciate 0
      09-21-2016, 07:42 PM   #16
FC4
Brigadier General
3165
Rep
3,619
Posts

Drives: Yes
Join Date: May 2014
Location: US

iTrader: (0)

Quote:
Originally Posted by Ramos View Post
It actually makes sense. Mclaren provides ECU's for all the f1 teams and I think a few other series as well. That's what Apple wants, not the supercars or the F1 team, they want the technical know how from the best ECU engineers in the world.
Not even close.
Appreciate 0
      09-21-2016, 11:47 PM   #17
Ramos
Colonel
Ramos's Avatar
United_States
873
Rep
2,907
Posts

Drives: G20 2020 M340
Join Date: Nov 2007
Location: So-Cal

iTrader: (7)

Quote:
Originally Posted by FC4
Quote:
Originally Posted by Ramos View Post
It actually makes sense. Mclaren provides ECU's for all the f1 teams and I think a few other series as well. That's what Apple wants, not the supercars or the F1 team, they want the technical know how from the best ECU engineers in the world.
Not even close.
Care to elaborate since you seem to know so much?
Appreciate 1
bb1857869.00
      09-21-2016, 11:49 PM   #18
EMP07
First Lieutenant
EMP07's Avatar
39
Rep
398
Posts

Drives: Z4M
Join Date: Dec 2008
Location: Bay Area

iTrader: (6)

Quote:
Originally Posted by 08njSTEP View Post
Apple Mac car. You heard it here first.
cheeky.
__________________
BSM Z4M Coupe
Appreciate 0
      09-22-2016, 02:57 AM   #19
sarcastrix
Wallander
Sweden
158
Rep
169
Posts

Drives: BMW M2
Join Date: Oct 2015
Location: Sweden

iTrader: (0)

Garage List
2017 BMW M2  [0.00]
If Apple does end up buying McLaren, it'd be interesting to see them do a pitstop without a jack.
__________________
M2 / Range Rover
Gone but not forgotten: Porsche 911 cab / S4 cab / M6 / E60 M5 V10 / E46 M3 CSL / E46 M3 SMG (x2)
Appreciate 0
      09-22-2016, 03:47 AM   #20
Grover1971
Private
64
Rep
59
Posts

Drives: M4
Join Date: Aug 2016
Location: Perth, Australia

iTrader: (0)

Quote:
Originally Posted by Ramos View Post
It actually makes sense. Mclaren provides ECU's for all the f1 teams and I think a few other series as well. That's what Apple wants, not the supercars or the F1 team, they want the technical know how from the best ECU engineers in the world.
Then they should be buying Bosche.
Appreciate 0
      09-22-2016, 05:28 AM   #21
wdb
dances with roads
wdb's Avatar
5073
Rep
4,130
Posts

Drives: '07 E86, '02 996, '95 Seven
Join Date: Jul 2015
Location: the perimeter

iTrader: (4)

Quote:
Originally Posted by 08njSTEP View Post
Apple Mac car. You heard it here first.
Quote:
Originally Posted by Haywood View Post
Apple iCar
MacLaren
Appreciate 0
      09-22-2016, 07:02 AM   #22
Haywood
I know a thing or 2 about a thing or 2...
Haywood's Avatar
3112
Rep
3,483
Posts

Drives: E36 M3 Coupe, e39 M5
Join Date: Oct 2008
Location: LI, NY

iTrader: (11)

Garage List
2003 BMW e39 M5  [0.00]
1997 BMW e36 M3  [0.00]
Quote:
Originally Posted by wdb
Quote:
Originally Posted by 08njSTEP View Post
Apple Mac car. You heard it here first.
Quote:
Originally Posted by Haywood View Post
Apple iCar
MacLaren
Ha! I like it!
__________________
2025 i4 eDrive40 Tanzanite Blue (on order)
2003 Le Mans Blue e39 M5 Dinan S1
1997 Alpine White e36 M3 (the old gal)
2013 Mineral White e92 M3 (sold )
2014 Carbon Black 650i M-sport (sold)
Appreciate 0
Post Reply

Bookmarks


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 06:46 PM.




2addicts
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST