Quote:
Originally Posted by Propagator
Irony much? 
Numbering will influence marketing. No question about that. So are you saying marketing won't influence pricing? That's hard to believe.
BMW obviously spends resources trying to come up with good product names. What is a good name? One that allows them to make more money than they would have if the name wasn't as good, enough to offset the money they spent in coming up with that name.
So after years and years of speculations and rumors, BMW finally went for the 4 series nomenclature. It's clear that it wasn't a rash decision, but a very carefully calculated one. So all that time and effort spent, they would expect the new name to improve their bottom line. This doesn't necessarily mean that the price would go up, but when you combine the increased number with the rhetoric about "exclusivity" that they have been spreading, and it's not hard to guess what they are trying to pull. |
I can assure you there is no guess work in my post.