Well I won't be buying a FWD M235i... And if the 3 series gets much bigger I probably won't be buying one of those either.
In my view keep your USPs and keep your customers happy. I cannot see any reason why BMW cannot offer all three drive options on their small sports coupes and hatchbacks except to make more profit at the expense of loyal customers. Why not just build a zero series and leave the F2X class alone.
If BMW want to become Ford, VW or Vauxhall go ahead but you cannot become more premium by blending in more.
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