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Yeah I don't get what BMW is trying to do, especially with styling. I don't think grill-gate is such a big deal on the M3/4, but that i4 is really unattractive. Maybe the design language tested well in focus groups in Europe but I predict this thing will be a massive flop.
Maybe they're throwing everything at a dartboard and seeing what sticks.
Retro def sells. Another example to add is the Honda E. I'm not into electric cars at all but I think this thing looks great. Just do something simple and classic BMW like the 02 Reminiscence Concept
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