[Zooks527]

The training fee is added to the invoice by BMW, same way MACO (MArketing COop) fees would be if the dealer is in a MACO agreement area. It's not negotiable. It covers the cost of BMWNA training the dealer, not the customer receiving some training. It's not a new fee, it's been around for a long time. It doesn't show up on ED cars.

The problem is that everyone uses the term "invoice price" to refer to the wholesale price lists. Training fees and MACO fees have no MSRP equivalent, so they don't show up on some car pricing sites. They do, however, exist on the invoice that the dealer gets from BMWNA. You can see that on the clip below from the wholesale VIR that the dealers can access.

If you're negotiating a price as "$xxxx above invoice", it's fair and reasonable for the dealer to include it on your side of the line, because it's on his invoice.