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      11-18-2022, 11:01 AM   #1
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Twitter Trainwreck

Anyone else fascinated by this future management book chapter in how not to run a company?

- Buy an ad revenue dependent company for more than its worth
- Piss off / freak out all your advertisers
- Fire 1/2 your workers
- Think you have leverage to threaten the remaining ones and lose even more

Best guess is that twitter has fewer than 2k employees left, down from over 7k.

Entire departments are gone. Payroll, communications, etc. Some of those functions like finance and payroll are pretty easy to outsource but still the business disruption has got to be painful.

Musk told everyone that he only wanted "hardcore" workers who were ready to work crazy hours, now with no work from home ability. When you really put the screws to people, the best and brightest are the ones who will jump ship because they can. What you are left with are the mediocre hang-ons who arent marketable and cant easily find a better place to work.

I think this whole thing is a massive miscalculation by Musk. He's proven time and again that he can build successful businesses where people are dedicated to him almost like a cult. But taking over an existing business with an existing culture and trying to bash people into your cult following, no, you cant do that. Cults are carefully grown and cultivated from the ground up, they cant overtake and succeed.

So, anyone else finding this train wreck highly interesting?
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