Part of me hates because there is almost nothing BMW about it, it but part of me also thinks it's not as bad as I expected it to be. Looks like something out of Halo, similar design ethos as the Cybertruck.
Everybody I know who drives a BMW are the type of people who will find this cool. We on this forum often forget that we are the only purist types out there. The average BMW customer gives zero f*cks about brand legacy, steering feel, etc. and doesn't even know which wheels power the car or what engine is under the hood. They are the target demographic for this model.
Anybody recall the Hummer Hx concept from the mid-2000s? Very similar vibes.
