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This happened to me in 2010. The dealer ordered heated seats but I did not ask for the option. Result: I got free heated seats.
The dealers have a lot of codes and boxes to sort out when they are placing an order. Far too complex, especially in Europe (US-Spec cars have more straight-forward 'packages' and fewer options).
BMW's not going to give you a loaner but they may give you a discount for the inconvenience.
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