Quote:
Originally Posted by SenorFunkyPants
But decades of having M badged cars as aspirational halo models has given the letter a $$$ value.....And now BMW have decided to fully cash in on the M badge.
It likely makes good economic sense to litter the range with M badged cars even at the expense of losing some shine off the halo.
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Agree, makes good economic sense...
I wonder how many on here, who hold the M-car moniker as 'sacred', if they had control of the Halo Effect of the M-brand, wouldn't exploit it.
I suggest it would be a totally different flow of comments.