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Those price increases, whilst unwelcome, look positively tiny compared to the BMW UK cost to have a one month subscription to Assisted Driving Plus in my UK 2022 2 Series Active Tourer (U06).
Assisted Driving Plus gives adaptive cruise control with speed limit and distance control. I have subscribed a couple of times at UK£35 (approx US$43.50) for one month and found it useful, although quite costly, when covering longer than usual drives in England. Not worth taking out a 1/3/5 years subscription.
My most recent 'one month subscription' expired 1 June '23 and I had intended paying for a further month from July to cover holiday drives etc.
I looked at the costs again today, only to see that BMW UK has hiked the fee to UK£55 (approx US$68.50), an increase of just over 57%.
This is nothing more than a total rip-off.
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