Quote:
Originally Posted by JRobUSC
I think you guys are missing the point. They can build the cars with all the features on them, which is faster and cheaper than building to order, and then people can unlock whichever features they want, or cancel those they don’t. Someone in Minnesota find the perfect car in Florida except it doesn’t have heated seats? Click - now it does. Active Cruise? Got it.
Btw, this is how Tesla works. Perhaps you’ve heard of them? They seem to be doing ok with it.
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In other words ... more business for Bimmercode
