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      07-11-2018, 06:49 PM   #11
BEM-S4
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Quote:
Originally Posted by Lucky13 View Post
Quote:
Originally Posted by GregoryK View Post
How much money am I making = $0

Why don't BMW rebrand these mats? MINI do. Not worth the money.


No one here is making any money or in any way being really bad. We are not saying or being disrespectful. Are we selling these mats saying they are BMW originals. NO NO NO. When IND repaint an original part a different color and sell it.....I would say the "Brand Lawyer" should go after them. They are modifying a possible copy written logo for money.
Just saying, I worked for Lego toys that spent millions protecting trademarks and patents and was President of another consumer goods company. We did inward and outbound licensing and generally its 8% fee to license a brand and I’ve worked with Lego, Mattel, Marvel, Disney and others. This is no different then someone putting a Nike logo on shoes at a store or flee market. I agree its minor but it is illegal however minor it appears.
Agree with you - technically - but it's not even worth BMW's time to have an in house paralegal send a cease and desist letter. I talk to IP lawyers every day, you've gotta pick your battles.

This is firmly in the no harm / no foul category in my book.
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