Quote:
Originally Posted by turbolag
SL = 6er.
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The SL appeals to a different customer - it's a completely different style of vehicle (a true grand touring two-seat roadster). Note that the SL sells at a far higher price bracket with notably better margins compared to the 6, and that sales of the SL alone equal the combined sales of the 6 coupe, convertible, and GC. The 6 is a failure for BMW - it is too big, too heavy, too luxurious, and too expensive. It should be repositioned to the E-Class Coupe (also more in line to the original 6) to sell in higher volumes and a dedicated car to take on the SL / top sports car position be created.