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2Addicts | BMW 2-Series forum BMW 2 Series (F22) Forum BMW 2 Series Coupe and Cabriolet (F22/F23) General Forum Little need for 2 Series Gran Coupe says BMW Board Member Herbert Diess?

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      01-30-2014, 05:10 PM   #23
hellrotm
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Sure makes sense...NOT.

Lets not build a very high volume car and continue to make useless niche cars.
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      01-30-2014, 05:13 PM   #24
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I hope Audi and Benz crush BMW in this segment. Which I am sure they will.
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      01-30-2014, 05:23 PM   #25
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Quote:
Originally Posted by PK2348
via http://www.worldcarfans.com/11401296...ntly-developed

BMW's development boss has revealed the company is unlikely to offer a competitor to the Audi A3 Sedan and Mercedes CLA.

Speaking to Wards Auto, Dr. Herbert Diess [BMW board member] said the company sees little need for a sedan smaller than the 3-Series in the United States. He went on to say he sees a “high risk of substitution” where customers would buy the smaller car - presumably the 1-Series sedan or 2-Series Gran Coupe - instead of a more expensive model like the 3-Series.

Speaking of small cars, Diess confirmed the company will launch the 2-Series Convertible “toward the end of the year.” He declined to go into specifics but the model will likely share engines with the 2-Series Coupe.

When asked about the status of the jointly-developed BMW-Toyota sports car, he said "It’s a complex task. We need to decide which cars would they be and when they would launch." Diess went on to say "We think it makes sense for both companies, but it is a car architecture that has to suit both companies. I think we will have a final decision in a few months.”

Source: Wards Auto
Just because it's said, doesn't make it so...

We'll see - !
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      01-30-2014, 05:28 PM   #26
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I don't believe this.

The 2er coupe is longer and wider than the 1er it replaces - it stands to reason that some might like a 4 door version of the new body style.

The new 3/4 have gotten too large for some people - me included. I wouldn't consider one at all.

2er GC though ? Absolutely.
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      01-30-2014, 05:29 PM   #27
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The 2er Gran Coupe would be the GC that actually makes sense since it's not just a prettier version of an existing 4 door sedan.
Also it brings an alternative to those who think the 3er has gotten too big including myself while at the same time crushing the wrong wheel drive competition !!

I can't believe BMW doesn't see that
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      01-30-2014, 05:30 PM   #28
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I think BMW knows they need a 4 door sedan to compete with CLA and A3, they are just being caught wrong footed at this time. It takes time to produce a new car and they will not admit the need to fill that niche until it is almost ready for production.
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      01-30-2014, 05:39 PM   #29
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It is not about a niche model, it is just about a compact sedan under the F30 which is based on the F20. What it this car might be, 1 Series Sedan or 2 Series GranCoupé, it is a compact sedan below the mid-sized sedan (F30). By the time BMW decides to build it, the 1 Series will be replaced, meaning it will be FWD. It will no more be worth investing on old platform. So they will bring a 1/2 Series Sedan/GranCoupé on next generation, but then, nobody will care, as it will be FWD. But being cheaper, many will buy it for the BMW badge. Continuation of brand dilution!
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      01-30-2014, 05:41 PM   #30
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Well then i say there is little need for that board member...
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      01-30-2014, 05:47 PM   #31
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Quote:
Originally Posted by bimmerjph View Post
Well then i say there is little need for that board member...
Lol

Actually, he is also a development boss in BMW
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      01-30-2014, 05:50 PM   #32
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Scott26 already confirmed that the 2 series GC is a go.

http://www.2addicts.com/forums/showthread.php?t=823217

As a BMW product PR man on this forum,isn't his info all that matters?
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      01-30-2014, 05:55 PM   #33
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IMO - BMW is diluting the brand with i3, 2 series grand coupe and probably a couple more, is BMW going to turn into Toyota?
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      01-30-2014, 05:56 PM   #34
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Quote:
Originally Posted by ns2000x View Post
It's a bad argument.
Sure people will buy a smaller BMW sedan than the 3 series. But without it, they'll buy more CLA's and A3 sedans.

Why is BMW so dead set on driving away young potential lifelong customers?

Mercedes will continue to outpace BMW with these types of positions.
Quote:
Originally Posted by ska325xi View Post
Bmw made all these useless models and now says a compact sedan is not needed here when everybody is waiting for a compact sedan....wtf are you smoking
Quote:
Originally Posted by M3 Adjuster View Post
The fact that the current 3 series is actually larger inside than an E39 5 series is a clear indicator that the 3 series has completely moved up to a different market segment. Rather than bring in a small car to take up this gap... instead.. they will continue to lose the overall sales crown to Mercedes in the US because Mercedes has

- realized a small car is needed
- dropped to a price point below 30K for an entry level luxury sedan

Thousands of E36 fans are simply going to continue to be alienated if this is actually true. What is AMAZING is that Mr. Diess ACKNOWLEDGES that the take rate of a 2 series sedan would be high. That, my friends is ignorance in action.

Hopefully the rest of the board doesn't have the same short sightedness that Mr. Diess is afflicted with.
Amen to all that. A disappointing and indeed outrageous announcement for everyone waiting and hoping for a smaller RWD sedan. If BMW thinks everyone waiting and hoping is just settling for (i.e. buying) a 3-series (4-door) or a 1/2-series (2-door) in the meantime, they are mistaken. They are not buying! Or considering a small sedan from a German competitor. I know I've been unhappily considering. So these statements makes me sad and angry.

From Mr. Diess statements I infer they believe a small sedan would sell, but not be profitable. I suspect this is because the 2-series is a modified 3-series platform, nearly as expensive and heavy as the 3 even though it is smaller inside and out. And since it would have to be sold at a lower price, I guess not profitable? Well BMW needs to make another smaller lighter RWD platform. Then we could see a car of the size and weight or the E36 (or even E30?) again. But I won't hold my breath that we'll see another platform any time soon (in the next 5 years).

So okay, it is unrealistic to hope for a smaller/lighter RWD BMW sedan. But BMW, there is a flip side to that coin. Know it is also unrealistic to get all your customers back without one.

Last edited by mdss6; 01-30-2014 at 08:03 PM.. Reason: clarity
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      01-30-2014, 06:02 PM   #35
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Quote:
Originally Posted by Nantucket
Scott26 already confirmed that the 2 series GC is a go.

http://www.2addicts.com/forums/showthread.php?t=823217

As a BMW product PR man on this forum,isn't his info all that matters?
Scott26/27 is not the gospel of info
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      01-30-2014, 06:09 PM   #36
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WTF.

They jam us with the X1 and 3er GT instead of a reasonably priced 328i wagon (the xi/auto only is like outrageously priced, probably because it has a bunch of standard gimmicks) and a slew of other slow selling odd ball models, but won't offer what seems to me to be a no brainer? I've got news for you, in tight American cities where people buy 328s because it fills their image quota, those buyers will go for the less expensive, smaller and therefore easier to drive cla and A3 sedan over the 328. And if BMW does indeed counter with a stylish 2gc, they will be able to maintain that buyer.

Didn't they just say last week that the m235i is to attract younger buyers until they can afford an M3?

Doesn't makes sense. A 2er gc would definitely sell better than the ATS, cla and A3 ( I only mention the ATS because it's a bit smaller than the current 3er, and a bit less money if optioned cheaply).
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      01-30-2014, 06:29 PM   #37
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Quote:
Originally Posted by Levi View Post
BMW is famous for building the wrong cars:

Z1 (FWD) instead of Z4 M
M3 GranTourer instead of M3 Touring
X1 M instead of M7
i8 instead of M1
2 Series ActiveTourer instead of 2 Series GranCoupé
4 Series "GranTourer" instead of 4 Series GranCoupé
I totally agree with you Levi.


BMW's board has got to grow a set of balls and start producing more cars for their core enthusiast drivers. I hate to think where the company might be in ten years time, with the current attitude with letting Audi and MB paving the lead(and taking on the financial risk) with new niche models.

A3 sedan
SQ3 TDi
Q5RS
MB CLA
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      01-30-2014, 06:32 PM   #38
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I really was hoping for a 2er gc to add to the garage, m2gc would have been awesome.

Keeping the 1er long term at this point.
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      01-30-2014, 06:32 PM   #39
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all the reason they need right here



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      01-30-2014, 06:35 PM   #40
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I'm glad I bought my 2011 E90 3 series sedan when I did, as I heard that the F30 was growing in size. I like the size of my car and would not want one any larger. I use it as a fair weather daily driver and like having 4 doors, thus I wouldn't be interested in a 228i/M235i 2 door model. If someone runs into my car and I have to replace it, I'm not sure what I would go with. BMW just doesn't sell anything here in the USA that I would buy.

The 2 series GC was an intriguing option that I may have considered, but BMW seems tone deaf to their core buyers who don't want lower/longer/wider.
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      01-30-2014, 06:39 PM   #41
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Quote:
Originally Posted by dmboone25
I don't believe this.

The 2er coupe is longer and wider than the 1er it replaces - it stands to reason that some might like a 4 door version of the new body style.

The new 3/4 have gotten too large for some people - me included. I wouldn't consider one at all.

2er GC though ? Absolutely.
It makes no sense and I don't believe it for a minute.

BMW has moved the 3er up market and they are acutely aware they have to fill the void of their repositioned best seller.
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      01-30-2014, 06:44 PM   #42
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I was thinking the 228i Gran Coupe would be the perfect replacement for my current 328i in a few years. Hopefully my wish will come true. All three kids will be out of car seats by then, until the government mandates that car seats are required until kids are 16.
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      01-30-2014, 06:46 PM   #43
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That's is a lame excuse. If substitution would be an issue, they would never build the 3GT/5GT. That's bull...
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      01-30-2014, 06:50 PM   #44
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I sure hope this guy does NOT know what he is talking about.

f30 is WAY too big for me (currently driving an e46 ZHP sedan). 2er GC would fit the bill perfectly.

While the MB is terribly ugly, that Audi looks pretty great.
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