12-03-2014, 08:05 AM | #1 |
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The 2 series has been out for several months now. When it launched each dealer had 7-20 models in stock after the first few weeks. There are 10 dealers in my area and each have over 200 or more 3 series but only one or two 2 series models in stock.
In fact dealers in my area have more i8 supercars than 2 series. Why is the stock situation on these so absurd? It seems shocking that an entry level car would have fewer models available than supercars.
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12-03-2014, 08:21 AM | #2 |
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12-03-2014, 09:23 AM | #4 |
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This^
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12-03-2014, 09:31 AM | #5 |
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What's next for you, doublevanos? 235? Pardon threadjack.
Also, not really putting this out as an answer, it is just a thought, but sometimes I wonder if the margins on the 2 are a little lower for them. This just comes from the intuition that you seem to get a lot of bang for your buck in the car.
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12-03-2014, 09:59 AM | #6 |
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It's not much different than the 1 series. I expect once next summer rolls around and you start seeing more convertibles pop up stock will increase. The 3 series is still the volume seller though, so it makes sense to keep a ton of 3's in stock so you can move them quickly. 2 series owners if they don't like the 5 cars on the lot can always order one.
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12-03-2014, 10:10 AM | #7 | |
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12-03-2014, 10:22 AM | #8 |
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I believe a lot of the inventory on 235's stems from the fact that it is a "specialty" car in the sense it is packaged more towards the enthusiast crowd opposed to the "normal" buyer. And a dealership will always carry less "specialty" cars in stock opposed to their hottest sellers. Also like others have stated it is a small two door coupe that does not attract everyone like a 3 series sedan. I am not one to complain, the less of them on the road the better in my eyes it will keep the car a little more rare. I personally love the reactions from a ton of people lately that see my car and take pictures and ask which car it is because they never even heard of it.
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12-03-2014, 10:41 AM | #9 | |
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12-03-2014, 10:55 AM | #10 | |
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12-03-2014, 10:56 AM | #11 | |
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12-03-2014, 11:18 AM | #12 | |
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As far as the inventory issue my current dealer has had the same 5, 2 series models for the past couple of months. They do have a sweet estoril blue II that keeps grabbing my attention(great color). But let's be honest sporty 2 door luxurious cars that cost close to $50k are not at the top of everyone's list. That's were the 3 series comes in however i see it as a good thing since it keeps the 2 series a little more rare/exclusive.
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12-03-2014, 11:19 AM | #13 | |
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12-03-2014, 11:21 AM | #14 | |
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Anyway, this isn't a topic about EPS, so whatever. I am pretty sure that the Leipzig factory (which is apparently one of the largest BMW operates) is busy producing parts and iSeries cars. The 2 series apparently isn't entirely unique either. According to a guy I spoke with, the 328d is also super hard to come by. I was at the dealership the other day and saw several M3/4s and only one 2 series on the lot. I'm guessing BMWNA wants these to sell out, rather than having them sit on the lot.
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12-03-2014, 11:38 AM | #15 | |
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12-03-2014, 02:03 PM | #16 | |
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Makes it more special in my eyes that not everyone has the same car as i do...It's AW prob one of the most regular cars on the road here in NY Going from a 328 xdrive to an m235 should be |
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12-03-2014, 04:09 PM | #17 |
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I spent 23 years as a consumer electronics retailer and I did my best to only stock inventory that moved. Specialty items were either special order only or very limited stock quantities. Also, most specialty items were higher priced than the mainstream inventory. I think the same principles apply to auto dealers.
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12-03-2014, 06:30 PM | #18 | |
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12-03-2014, 06:33 PM | #19 |
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Each dealer had 7-20 WTF are you smoking? My dealer had an allocation of 16 2 series for the entire calendar year, 228 and M235 total of 16. They launched the i3 which is built in the same factory and there not gearing up until the convertible is available since it will probably be their top selling convertible. The factory is maxed out on capacity and they are going to produce high profit cars and the i3 to meet CAFE numbers. 7-20 per dealer to start makes the OP lose instant credibility.
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12-03-2014, 06:34 PM | #20 |
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It's true that the 2 Series is something of a specialty car, but I think they significantly underestimated demand. MY CA suggested that they were very conservative with production numbers on the 2 Series because of the not very favorable sales experience of the 1 Series it replaced but I'm sure that was just speculation on his part. Someone mentioned profit and margin on the 2 Series being low, but with discounts being hard to come by on 2 Series cars, simply because there aren't any on the lots, I would guess that the dealer margin on 2 Series cars is pretty healthy.
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12-03-2014, 08:11 PM | #21 |
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Dealers don't have inventory because they aren't selling very well. My dealer on Cape Cod has only sold a couple(including mine).
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12-03-2014, 09:19 PM | #22 | |
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In the print issue of Car And Driver Jan 2015, the 10 Best Cars list has a graphic for sales numbers, and of the 10, guess which car is at the bottom of the list? Actually, the Porsche Boxster/Cayman and M235i tied for the honor. The data is for calendar year 2014 through September. Here's the list: Honda Accord: 406,000 Mazda 3: 107,000 Ford Mustang: 80,000 Mazda 6: 56,000 Corvette: 35,000 Cadillac CTS: 31,000 VW Golf/GTI: 28,000 Tesla Model S: 24,000 BMW M235i: 7,000 Porsche Boxster/Cayman: 7,000 |
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