[hans007]

Originally Posted by JetBlack5OC

The 228i now can come with the track handling package, combine that with the M-sport package and M-sport brakes. The 228i is virtually the same car, but with a N20. It just isn't badged M228i.

It was a clever move by BMW, for sure.

well the difference is a normal 35i car has 300hp.

an M sport one has 320 hp . So m performance = the old is + m-sport

I suppose under the old naming scheme we'd call this a 235is m-sport track package or something like that.

then there is the 40i cars. which is also an n55 with .. 315hp with or without m-sport!

probably the company with the closes thing to a logical naming scheme is lexus these days.

displacement + a t for turbo (NX200t, NX350, IS350 etc). Sadly they break it with hybrids (CT200h and NX300h / ES300 h, have 1.8 and 2.5 L hybrid engines). but its close!

[$hah$]

I don't think you need to worry about anyone mistaking the M2 for a M235i. When the M2 comes out people will def be able to differentiate the two based on the styling cues not based on a bunch of random M badges all over the car. In fact my guess is the M2 won't even have as many M badges as the M235i making it that much more stealth and special.

[Denso]

Originally Posted by $hah$

I don't think you need to worry about anyone mistaking the M2 for a M235i. When the M2 comes out people will def be able to differentiate the two based on the styling cues not based on a bunch of random M badges all over the car. In fact my guess is the M2 won't even have as many M badges as the M235i making it that much more stealth and special.

Agreed 100% No one has ever mistaken my 1 series M coupe for a 135i.

[BEM-S4]

Originally Posted by IEDEI

why would they name it 2M? it will definitely be M2. There is no historical BMW named M2 so there are no worries.

the 1M wasn't even actually named "1M". That's what people call it to shorten it's real name which is "1-series M Coupe"

Wasn't the only reason it wasn't called an M1 due to the venerable, historic car that bore that name? Otherwise it would have been an M1 in the first place. M2 seems to make perfect sense considering.

In any event this has all gotten way too complicated.

[Denk]

M2 sounds proper.

[BMWJS]

Originally Posted by Denk

M2 sounds proper.

I believe that the 2 Series M Coupe will be titled M2. Sounds good to me. Bring it on!

[Lucky13]

Originally Posted by JetBlack5OC

Just call it a 235i, that is basically what it is.

Please tell me what the 235i is supposed to mean, "i" is supposed to mean something but M doesn't. IS had no brand equity and "I" after a number has no equity. Instead of "I" how about the "fu" instead of "i". I have bought BMW's for 20 years and the "i" and IS were meaningless. Having a M235 and M2 is no different than Caddy V and V Sport or Audi S or RS. Anybody with a business degree in Marketing or worked in a marketing dept or product development like myself think its a great idea. You could ask 1,000 people that never owned a BMW and not one would have a clue what the "I" or IS stands for. You could ask 1,000 BMW owners and they would tell you the "i" has no meaning. What the hell does the 35 mean, it's not a 3.5 liter, what does 28 mean it's not a 2.8 liter. You could ask 1,000 non BMW owners and a lot would know M stands for the "sport" versions of BMW because it has some equity. I'm sure BMW will expand this concept so get used to it.

[pikcachu]

funny thing..... yesterday I saw an M 428i but looks like who ever added the badge didn't measure it .... so the M is actually much bigger than the 428 numbers in height LOL

should have taken a picture

[///M235i]

Originally Posted by Lucky13

Please tell me what the 235i is supposed to mean, "i" is supposed to mean something but M doesn't. IS had no brand equity and "I" after a number has no equity. Instead of "I" how about the "fu" instead of "i". I have bought BMW's for 20 years and the "i" and IS were meaningless. Having a M235 and M2 is no different than Caddy V and V Sport or Audi S or RS. Anybody with a business degree in Marketing or worked in a marketing dept or product development like myself think its a great idea. You could ask 1,000 people that never owned a BMW and not one would have a clue what the "I" or IS stands for. You could ask 1,000 BMW owners and they would tell you the "i" has no meaning. What the hell does the 35 mean, it's not a 3.5 liter, what does 28 mean it's not a 2.8 liter. You could ask 1,000 non BMW owners and a lot would know M stands for the "sport" versions of BMW because it has some equity. I'm sure BMW will expand this concept so get used to it.

+1

[ORIGIN M.]

They should have called the m235 the 235is. Period!

[BMW F22]

Originally Posted by Lucky13

Please tell me what the 235i is supposed to mean, "i" is supposed to mean something but M doesn't. IS had no brand equity and "I" after a number has no equity. Instead of "I" how about the "fu" instead of "i". I have bought BMW's for 20 years and the "i" and IS were meaningless. Having a M235 and M2 is no different than Caddy V and V Sport or Audi S or RS. Anybody with a business degree in Marketing or worked in a marketing dept or product development like myself think its a great idea. You could ask 1,000 people that never owned a BMW and not one would have a clue what the "I" or IS stands for. You could ask 1,000 BMW owners and they would tell you the "i" has no meaning. What the hell does the 35 mean, it's not a 3.5 liter, what does 28 mean it's not a 2.8 liter. You could ask 1,000 non BMW owners and a lot would know M stands for the "sport" versions of BMW because it has some equity. I'm sure BMW will expand this concept so get used to it.

Why is it called a 328i when it doesn't have a 2.8L engine? Same with the 335i. I really am asking the question.

[ORIGIN M.]

Originally Posted by BMW E90

Why is it called a 328i when it doesn't have a 2.8L engine? Same with the 335i. I really am asking the question.

Why not.

It's only marketing!

[BMW F22]

Originally Posted by red-sauerkraut

Why not.

It's only marketing!

I get that. But Lucky13's post sounded like there was some other reason it was named that way.

[ORIGIN M.]

Originally Posted by BMW E90

I get that. But Lucky13's post sounded like there was some other reason it was named that way.

Good or bad, lucky or unlucky.... It's just ///Marketing.

[BMW269]

Originally Posted by Lucky13

Please tell me what the 235i is supposed to mean, "i" is supposed to mean something but M doesn't. IS had no brand equity and "I" after a number has no equity. Instead of "I" how about the "fu" instead of "i". I have bought BMW's for 20 years and the "i" and IS were meaningless. Having a M235 and M2 is no different than Caddy V and V Sport or Audi S or RS. Anybody with a business degree in Marketing or worked in a marketing dept or product development like myself think its a great idea. You could ask 1,000 people that never owned a BMW and not one would have a clue what the "I" or IS stands for. You could ask 1,000 BMW owners and they would tell you the "i" has no meaning. What the hell does the 35 mean, it's not a 3.5 liter, what does 28 mean it's not a 2.8 liter. You could ask 1,000 non BMW owners and a lot would know M stands for the "sport" versions of BMW because it has some equity. I'm sure BMW will expand this concept so get used to it.

I'm from marketing, so I get it. Marketing is just to get the stupid people buy your product. "i" has a meaning, just as "d" and "is". "M", plus to having a meaning, adds value, something that "i" and "d" do not. And while "is" on the other hand does add value, it has no equity as you say, thus "M" makes sense. However, what makes sense from a marketing perspective is not necessarily good. Just as BMW does it wrong IMO, so do Cadillac with V and V Sport, Lexus F and F Sport, Mercedes AMG and "AMG", Audi S and S-Line.

Yet it is worse for M because compared to other "added value brands", M has the strongest heritage. Audi does it best, because S and S-Line are not full performance cars, and cannot get confused with RS cars.

However, it does not mean BMW has no way out. All the criticism will be gone from the moment BMW has one exclusive M model as flagship, something BMW has been reluctant to build without valid excuses. You would be lying to yourself not to admit that the R8 has done a lot for Audi's image, as a marketing tool, and that BMW does not need a hallo M car as they can sell cars without it. Before yes, but now not. Your answer will be the i8, and yes it has done something too, the long marketing process and hype build-up has spoiled the excitement. In the mind of many (no quantitative accuracy), the i8 is not a dream car.

Originally Posted by BMW E90

Why is it called a 328i when it doesn't have a 2.8L engine? Same with the 335i. I really am asking the question.

Because people = stupid. They buy what is sold to them, rather than thinking intelligently. [exaggeration]

[Dee Pee]

I kid...I kid...

[IS3andME]

Originally Posted by Levi

I'm from marketing, so I get it. Marketing is just to get the stupid people buy your product. "i" has a meaning, just as "d" and "is". "M", plus to having a meaning, adds value, something that "i" and "d" do not. And while "is" on the other hand does add value, it has no equity as you say, thus "M" makes sense. However, what makes sense from a marketing perspective is not necessarily good. Just as BMW does it wrong IMO, so do Cadillac with V and V Sport, Lexus F and F Sport, Mercedes AMG and "AMG", Audi S and S-Line.

Yet it is worse for M because compared to other "added value brands", M has the strongest heritage. Audi does it best, because S and S-Line are not full performance cars, and cannot get confused with RS cars.

However, it does not mean BMW has no way out. All the criticism will be gone from the moment BMW has one exclusive M model as flagship, something BMW has been reluctant to build without valid excuses. You would be lying to yourself not to admit that the R8 has done a lot for Audi's image, as a marketing tool, and that BMW does not need a hallo M car as they can sell cars without it. Before yes, but now not. Your answer will be the i8, and yes it has done something too, the long marketing process and hype build-up has spoiled the excitement. In the mind of many (no quantitative accuracy), the i8 is not a dream car.




Because people = stupid. They buy what is sold to them, rather than thinking intelligently. [exaggeration]

There is a saying, "People are stupid, but a person is smart."

[makrop]

Originally Posted by BMW E90

Why is it called a 328i when it doesn't have a 2.8L engine? Same with the 335i. I really am asking the question.

Pretty sure that the 35i is for a 3.5L equivalent engine. The 30 in the old 330i/ci were for a 3.0L engine. Then BMW went turbo and the 3.0L are equivalent to a 3.5L.

I think I read that somewhere... As for the 28is, I have no idea haha.

[Grayhair]

Why does anybody care it is a "True" M car or not. I knew what I was purchasing and love my M235i. I am familiar with the M series and think they are great cars but not what I wanted. I can afford the M3 or any other car but liked what I saw in the M235i. Then again I am 71 years old, own three other cars and just sold my Ultra Limited HD. This is a fun car and has met my expectations and you can call it whatever makes you happy.

[henryyxyu]

I remember around the time the 1M was revealed, someone at a gas station said that my '3M' looked nice. I was so confused for the longest time until I realized they meant 'M3' lolol

[bim2er]

Originally Posted by Lucky13

Please tell me what the 235i is supposed to mean, "i" is supposed to mean something but M doesn't. IS had no brand equity and "I" after a number has no equity. Instead of "I" how about the "fu" instead of "i". I have bought BMW's for 20 years and the "i" and IS were meaningless. Having a M235 and M2 is no different than Caddy V and V Sport or Audi S or RS. Anybody with a business degree in Marketing or worked in a marketing dept or product development like myself think its a great idea. You could ask 1,000 people that never owned a BMW and not one would have a clue what the "I" or IS stands for. You could ask 1,000 BMW owners and they would tell you the "i" has no meaning. What the hell does the 35 mean, it's not a 3.5 liter, what does 28 mean it's not a 2.8 liter. You could ask 1,000 non BMW owners and a lot would know M stands for the "sport" versions of BMW because it has some equity. I'm sure BMW will expand this concept so get used to it.

"i" denotes fuel injection or, in German, einspritzung. An example would be a 530 or 530i, carburated or fuel injected.

[ORIGIN M.]

Originally Posted by JetBlack5OC

Just call it a 235i, that is basically what it is.

It should have been called 235iS IMO.