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      10-24-2014, 07:57 PM   #1
RobNH
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M Side Emblems

So I just left the New Hamshire Auto Show, and they had an Estoril Blue M235i there...with M badge side emblems on the front quarter panels. This car is from the same dealer that I bought mine from. The others I saw in the lot including mine did not come with M badges on the sides. Did anyone else get them on their M235i and if so...how?
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      10-24-2014, 08:08 PM   #2
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Quote:
Originally Posted by RobNH
So I just left the New Hamshire Auto Show, and they had an Estoril Blue M235i there...with M badge side emblems on the front quarter panels. This car is from the same dealer that I bought mine from. The others I saw in the lot including mine did not come with M badges on the sides. Did anyone else get them on their M235i and if so...how?
They are on Model Year 2014 only. They were removed for 2015.
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      10-25-2014, 07:12 AM   #3
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I bought a set online from a discount bmw parts dealer for $50 and put them on my 2015 M235xi. I think the car looks nice with the small emblems on the quarter.
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      10-25-2014, 08:05 AM   #4
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Interesting. Good to know. I wonder why they removed them for the 2015 MY. I thought they looked good as well.
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      10-25-2014, 08:28 AM   #5
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Quote:
Originally Posted by RobNH View Post
Interesting. Good to know. I wonder why they removed them for the 2015 MY. I thought they looked good as well.
People complained there were too many "M's" on a non true M car...... I am leaving mine on, this is my M
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      10-25-2014, 07:14 PM   #6
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People complained there were too many "M's" on a non true M car...... I am leaving mine on, this is my M
Heck I even have the carbon ///M license plate frames on mine.
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      01-22-2015, 12:30 PM   #7
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Hate to bring this thread back from the dead, but I can't seem to find out where to buy the correct tinted M badges for my 2015 M235i. Can someone point me in the right direction?

Thanks!
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      01-22-2015, 12:39 PM   #8
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Quote:
Originally Posted by configt View Post
Hate to bring this thread back from the dead, but I can't seem to find out where to buy the correct tinted M badges for my 2015 M235i. Can someone point me in the right direction?

Thanks!
I think I remember someone saying that the place they were able to find the darker tinted badges was the ones listed under the X5 M50d or M550d iirc.
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      01-22-2015, 12:49 PM   #9
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Yes, a UK X5 M50d:

http://www.2addicts.com/forums/showp...4&postcount=21
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      01-22-2015, 01:04 PM   #10
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Perfect. Can I just take that part number to BMW dealership and order? Or is there somewhere online I can get it from? I don't see a way to order it through the realoem website. I might be blind haha.
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      01-22-2015, 01:23 PM   #11
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Quote:
Originally Posted by ehagerty View Post
People complained there were too many "M's" on a non true M car...... I am leaving mine on, this is my M
Amen to that brother.
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      01-22-2015, 01:37 PM   #12
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Quote:
Originally Posted by DanG View Post
Heck I even have the carbon ///M license plate frames on mine.
same here!
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      01-22-2015, 02:27 PM   #13
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Ok, I just found them on the BMW of Atlanta parts site and ordered them. The Part # matched. I hope it is the tinted ones and not the silver ones Thanks guys!
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      01-22-2015, 03:58 PM   #14
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Quote:
Originally Posted by qballis View Post
They are on Model Year 2014 only. They were removed for 2015.
Good call. I debadge every car I drive. Those that know cars will know what it is and those that don't won't know what "M" is anyway.
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      01-22-2015, 05:46 PM   #15
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Quote:
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Good call. I debadge every car I drive. Those that know cars will know what it is and those that don't won't know what "M" is anyway.
I've noticed a number of rebadged cars on the road and I'm curious as to the reasoning behind it. Are folks embarrassed by the brand or model they are driving? Or, are they playing "sleeper?"
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      01-22-2015, 06:45 PM   #16
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I have debadged ever car I've had for years. 335 e92. debadged my B7 S4 (v8) and ordered it in silver so the mirrors wouldn't stand out. I play sleeper/humble.
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      01-22-2015, 08:30 PM   #17
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I have debadged ever car I've had for years. 335 e92. debadged my B7 S4 (v8) and ordered it in silver so the mirrors wouldn't stand out. I play sleeper/humble.
That's kind of what I thought. So, the other guy isn't real sure what he's up against. And if you lose, he still doesn't know what he beat. Heh!
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      01-22-2015, 08:56 PM   #18
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If the manufacturer badges a model, then it must be because that model lives up to the expectations that badge proclaims it to be.
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      01-22-2015, 09:20 PM   #19
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Quote:
Originally Posted by gaijin View Post
If the manufacturer badges a model, then it must be because that model lives up to the expectations that badge proclaims it to be.
As a past product planner at a car company, the reasons we had for badges were a bit different. The whole "romance" about badges, such as an "M", are more in the minds of the buyers than the manufacturer. Badges were referred to in the industry as "jewelry". We would work with the Design Office on the placement, design, and number of jewelry items. We had lots of conversations about what identities (brand/model, fuel injection, powertrain configuration, engine size, etc) to badge or not badge.

Jewelry gets applied because the majority of the market likes the look, just as they do on people. When we researched vehicles without badges, we learned that most folks felt the properties (usually fiberglass models painted to look quite real) looked bare or somehow cheaper/undressed...something was missing. Badges also give some owners "bragging rights" for purposes of gaining status. We've heard this in research for decades. The "M" also feeds this desire.

Each decision about planning a car involves determining what needs to be done to gain the sale without overshooting the cost required. Each piece of jewelry, each badge, is considered before the usual $3 - $9 (depending on size and if the letters are connected or individual pieces) is applied to each of tens to hundreds of thousands of units to be produced. It's not so much about living up to expectations as it is about helping to close the sale.

Debadgers (including me) are a very small percentage of the overall market. We are outliers, even among BMW owners. Just as sure as most people think their significant other looks more dressed up with jewelry, most will continue to think the same of their cars.
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      01-22-2015, 09:26 PM   #20
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Interesting analogy. And I do agree how much the bling of a badge places on a car's desirability (and marketability). I've had them on previous automobiles. From ZR's to Z0 to Carrera and Turbo (scripting on the deck lid). And I might say that these models did live up to their badging, in one shape or another.
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      01-22-2015, 10:48 PM   #21
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Quote:
Originally Posted by 3.0L View Post
I've noticed a number of rebadged cars on the road and I'm curious as to the reasoning behind it. Are folks embarrassed by the brand or model they are driving? Or, are they playing "sleeper?"
For me, it came after spending 4 years in Germany. Over there, owners have to pay extra to add badging unless you buy a really special model. Ever since then, I have learned to appreciate the cleaner look of a debadged vehicle. Plus, it makes detailing so much easier

Quote:
Originally Posted by Sportstick View Post
Badges also give some owners "bragging rights" for purposes of gaining status. We've heard this in research for decades. The "M" also feeds this desire.

Debadgers (including me) are a very small percentage of the overall market. We are outliers, even among BMW owners. Just as sure as most people think their significant other looks more dressed up with jewelry, most will continue to think the same of their cars.
And I think the rest of us do it to be the outliers. Like 335Boy mentioned, those who know will ID the vehicles anyways, and those who don't ... won't - but we don't care about them

I will add another thought on debadging. I have found that removing the badges also sparks conversation with those who do not know, but are interested enough to ask. I enjoy those discussions more, with current BMW owners and potential new owners. Of course, the M235 (and 228 for that matter) are still new enough that they are not too common - so they draw inquiries.
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      01-23-2015, 08:19 AM   #22
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That's kind of what I thought. So, the other guy isn't real sure what he's up against. And if you lose, he still doesn't know what he beat. Heh!
I'm not a street racer but good idea!. Started doing it years ago to dress down my car as I was on the road visiting customers. I'm sure I didnt accomplish anything. A BMW is BMW and the model doesnt matter when 99% of the population sees it.
BMW and Merc are looked at entirely differently. BMW with the younger crowd. My Sons Pals all drooled over my e92(debadged)....they thought it was an M3.
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