[HX_Guy]

Saw this on a couple sites...what am I missing here? Seems like a regular M235i with some M Performance parts? Is it a joke?

http://www.worldcarfans.com/11407187...ition-unveiled
http://www.motorward.com/2014/07/bmw...on-introduced/

BMW M235i Track Edition unveiled

Costs a whopping €83,000 ($112,189)

BMW has quietly introduced the new M235i Track Edition in the Netherlands.
Described as an "exclusive" and "sporty" version of the M235i Coupe, the Track Edition features an M Performance body kit that includes a front splitter, revised side skirts and a rear diffuser. The model also has a black grille, a trunk-mounted spoiler, a stainless steel sports exhaust system and 19-inch lightweight alloy wheels.
Interior changes are limited but include aluminum pedals, a carbon fiber / Alcantara handbrake lever and an Alcantara-wrapped sport steering wheel with a race display.
Power is provided by a 3.0-liter TwinPower Turbo six-cylinder engine that produces 326 PS (240 kW) and 450 Nm (322 lb-ft) of torque. It is connected to an eight-speed automatic transmission which allows the car to accelerate from 0-100 km/h in 4.8 seconds, before hitting an electronically-limited top speed of 250 km/h (155 mph).
Production will be limited to 12 units and pricing starts at €83,000 ($112,189).
Source: BMW

The parts do look pretty good though...

[Killramos]

I think it has more to due with Dutch taxes than anything.

Beautiful car, I like the painted front lip. The CF ruins the lip for me.

To be fair the same thing costs 70 grand in Canada ( M Performance Edition).

Maybe it has an lsd?

[bernstem]

It is just an M235i with some M-performance bits. They left out the most important for track use, though - the LSD (at least I saw no mention in the links). They did put a numbered plaque on the car somewhere, though. Maybe that takes the place of the LSD on the track and adds 10HP?

[HX_Guy]

They could have at least given it an upgraded turbo back exhaust and some tuning maybe? Make it 350HP or something. But same power?

[Killramos]

Also noting from the pictures is moonroof delete. Looks like a good spec for an actual track M235i IMO.

[abirmaher]

This is stupid.

[SmallTownBoy]

What's this M235i Track Edition nonsense?

///Marketing

[Sportstick]

Originally Posted by abirmaher

This is stupid.

It's a way for the Product Planner to add margin to the program with no investment. Off the shelf parts gathered up into an OE package will raise the take rate vs relying on the Parts Department to gain more volume. When I was a Product Planner, I did this a couple of times to create "special models" and we were quite profitable.

[abirmaher]

I mean i guess it's like the 135is was

[gtfalve]

Every time I see those seats I get more and more jealous

[hyperzulu]

I guess it would make sense for a few people, as they might option the car this way anyway...but this is not BMWNA so no telling what it would cost here if it ever appeared. It would be nice if it was a special package with bespoke parts. My 335is has standard parts that were not available on the 335i - DCT, 18 or 19" 313m wheels, upgraded cooling and air ducts, overboost for 370 tq and the most heavenly sounding exhaust.

Now, if you do euro delivery, you can't order these parts for port install standalone, but as a factory option, you could, which would be nice.

[SJL]

Dealers usually launch such "editions" to clear existing inventory or attempt to drive sales/ awareness up for the model.

Seems a tad too early to apply such methods for the newly launched M235i though.

[Xaoc]

Originally Posted by abirmaher

I mean i guess it's like the 135is was

135is didnt cost twice as much though.

[abirmaher]

Originally Posted by Xaoc

135is didnt cost twice as much though.

Yup... the 135is was justifiable.

[hyperzulu]

You guys are trying to compare US prices to that of the Netherlands. Let's snap out of it. A manual M235i over there starts at €60,000. That is around $90,000 for the base model. Comparing that to what a US car costs is useless.

[Mullins]

I do sorta like the look of just the CF/alcantara pieces on and around the shift knob and e-brake. Wasn't sure if it would look good next to the aluminum, but I think it looks ok. I like the dash pieces as well, but I have the EB dash stripe, like pictured above and want to keep that =)

I'm torn on the wheel though. I don't think I would get the one with the display, but I don't know if I want to lose the wheel heating for just a different wrap. Perhaps after living with the leather for a while I'll decide.

[SJL]

Originally Posted by hyperzulu

You guys are trying to compare US prices to that of the Netherlands. Let's snap out of it. A manual M235i over there starts at €60,000. That is around $90,000 for the base model. Comparing that to what a US car costs is useless.

Don't get me started on Singapore hahahaha

[hyperzulu]

Originally Posted by SJL

Don't get me started on Singapore hahahaha

Exactly. If the M235i costed in the US what it costs in other countries, there would be like 3 people on this forum right now. Countries like Singapore, where the government imposes heavy taxes and fees, cannot be used as an example of comparable vehicle pricing for countries like the US.

[w3rkn]

If this was brought to NA, it would be called a M235is..

lol^