Why does BMW limit the color options on the M235?

Monoblock · 11-25-2014, 09:53 PM

Looking to order an M235i and would love Valencia Orange.

But no. In fact no Valencia Orange, but also no Jet Black, no Deep Sea Blue Metallic, no Midnight Blue Metallic, and more. I don't get it.

onatuesday · 11-25-2014, 10:50 PM

Because BMW will let you paint your car any color you want...if you're willing to pay for it. Like $5000.

chaswyck1 · 11-26-2014, 01:03 AM

I don't get it either. It's ridiculous.

MrBucket · 11-26-2014, 01:33 AM

Quote:

Originally Posted by trinim3

Because BMW will let you paint your car any color you want...if you're willing to pay for it. Like $5000.

No BMW Exclusive on the 2 series.

onatuesday · 11-26-2014, 02:42 AM

Quote:

Originally Posted by MrBucket

No BMW Exclusive on the 2 series.

How sure are you about that? I was under the impression any BMW was available to the Individual program.

2+3=5 · 11-26-2014, 03:29 AM

Quote:

Originally Posted by trinim3

Quote:

Originally Posted by MrBucket

No BMW Exclusive on the 2 series.

How sure are you about that? I was under the impression any BMW was available to the Individual program.

I tried special order when I bought mine and the factory does not allow it

WWM3 · 11-26-2014, 06:55 AM

Quote:

Originally Posted by trinim3

Quote:

Originally Posted by MrBucket

No BMW Exclusive on the 2 series.

How sure are you about that? I was under the impression any BMW was available to the Individual program.

That is accurate. No individuals.

Sportstick · 11-26-2014, 08:03 AM

They are balancing the plant complexity of large painted parts (front and rear fascias, for example, which take up a lot of space near the line) versus production volume. It appears they've projected the Sportline will be the high volume model. For the M235, they calculated they can get by with fewer choices and picked the historically high take-rate colors. Not particularly consumer-friendly, but a reasonable way to manage a plant.

bimmerfile · 11-26-2014, 08:14 AM

Same colour restrictions apply to the 228i with M Sport option..

Sportstick · 11-26-2014, 08:26 AM

Quote:

Originally Posted by bimmerfile

Same colour restrictions apply to the 228i with M Sport option..

The common factor is the fascias.

overcoil · 11-26-2014, 08:47 AM

Manufacturers often limit color choices on 'special' high-performance cars. Whether it's heritage, marketing, styling or economics. Porsche (chassis 964) 90's RS only came in 3 or 4 colors.

Qunadry · 11-26-2014, 10:34 AM

Because they can.

MrBucket · 11-26-2014, 11:29 AM

Quote:

Originally Posted by WWM3

That is accurate. No individuals.

Oh yeah its BMW Individual and Audi Exclusive, got those mixed up. But yeah no BMW Individual for the 2 series.

11-25-2014, 09:53 PM	#1
Monoblock Private First Class 83 Rep 106 Posts Drives: 2021 X3 M40i Join Date: Nov 2014 Location: middle of nowhere iTrader: (0)	Why does BMW limit the color options on the M235? Looking to order an M235i and would love Valencia Orange. But no. In fact no Valencia Orange, but also no Jet Black, no Deep Sea Blue Metallic, no Midnight Blue Metallic, and more. I don't get it.
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11-25-2014, 10:50 PM	#2
onatuesday Captain 157 Rep 965 Posts Drives: Hyundai Join Date: Jan 2014 Location: TX iTrader: (0)	Because BMW will let you paint your car any color you want...if you're willing to pay for it. Like $5000.
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11-26-2014, 01:03 AM	#3
chaswyck1 Lieutenant 76 Rep 506 Posts Drives: 2015 228i Valencia Orange Join Date: Oct 2014 Location: Southern CA iTrader: (0)	I don't get it either. It's ridiculous.
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11-26-2014, 08:03 AM	#8
Sportstick Major General 4651 Rep 6,027 Posts Drives: '15 228i and '24 X3 sDrive30i Join Date: Mar 2014 Location: Southwest USA iTrader: (0)	They are balancing the plant complexity of large painted parts (front and rear fascias, for example, which take up a lot of space near the line) versus production volume. It appears they've projected the Sportline will be the high volume model. For the M235, they calculated they can get by with fewer choices and picked the historically high take-rate colors. Not particularly consumer-friendly, but a reasonable way to manage a plant.
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11-26-2014, 08:14 AM	#9
bimmerfile Colonel 621 Rep 2,067 Posts Drives: 2019 BMW X2 F39 Join Date: Aug 2007 Location: GTA, Canada iTrader: (0)	Same colour restrictions apply to the 228i with M Sport option.. __________________ 2019 X2
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11-26-2014, 08:47 AM	#11
overcoil Major General 3074 Rep 5,577 Posts Drives: M235i 6spd Join Date: Dec 2013 Location: Mid-Atlantic iTrader: (0)	Manufacturers often limit color choices on 'special' high-performance cars. Whether it's heritage, marketing, styling or economics. Porsche (chassis 964) 90's RS only came in 3 or 4 colors.
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11-26-2014, 10:34 AM	#12
Qunadry First Lieutenant 31 Rep 388 Posts Drives: 2012 135i Join Date: Mar 2009 Location: Northeast iTrader: (0)	Because they can.
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