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      12-16-2013, 12:49 PM   #45
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Originally Posted by Shaw
The front design is a TOTAL DISASTER!!!!
You are correct
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      12-16-2013, 12:52 PM   #46
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Quote:
Originally Posted by stealth.pilot View Post
So much for even numbers being coupes!

BMW has no branding clarity any more.
FTFY!

I agree, if this really is launched as a 2 series I think all the people who've been complaining about the GC's being even numbers and the 3 series coupe becoming the 4 series, will all be pretty much justified.

BMW must have done this for a reason though... what have they got planned for the 1-er badge if this classes as a 2? Unless, it was just to try and leech some of the impression of sportiness from the 2 series Coupe...
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      12-16-2013, 12:56 PM   #47
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Originally Posted by Worra View Post
This isn't even the Ultimate Soccer Mom machine. Simply awful. All this does is cheapen the brand further.
The same way Mercedes has... infact the SLS sucks because they sell the B-class.
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      12-16-2013, 12:57 PM   #48
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Completely asinine car but ultimately, BMW is a business.
3-4 years earlier, BMW was spending almost 1.5x as much per car for production than other comparable manufacturers (e.g. Mercedes/Audi). Along with that, market research indicated BMW had what was considered an "incomplete" range of cars and "too firm a ride." Furthermore, emissions regulations are now tighter than ever.
The final straw for shareholders/CEOs was Audi suddenly gaining significant market share so quickly.

With this background, its easy to explain BMW's logic. Increase the range of cars - with particular emphasis on electric/diesel alternatives. Don't get me wrong - they'll still put a significant R&D into their "trophy" cars - basically the true M lineup - M3, M6 for two reasons - to maintain their company branding as "sporty" but also because they sell M-cars at a true premium and so can (hopefully) make much of their investment back. However, based on reviews, even these cars are less "pure" - case in point - BMW active sound in the M5!
And for those, like me, who have driven previous generations of 3 series non-M-cars that were used to a only slightly diluted version of M-cars, we will now be sadly disappointed. Therefore, Have no doubt - BMW is no longer an "ultimate driving machine" for enthusiasts.

The bottom line for a business and shareholders is one thing - money - AKA profit. That's why we see the (possible) deterioration in interior quality - (its cheaper to manufacture), the move to electric steering (again cheaper to manufacture), the softer suspension (following survey data) and this completely inane lineup of cars (increasing market share).

Economical forces have pushed BMW to manufacture what I consider "BMW's version of an Audi." Drive comparable cars from BMW and Audi back to back and hopefully you'll see what I mean. Yes, the BMW counterpart is still sportier/more direct than the Audi but the difference between the two cars is significantly smaller than in comparisons of previous generations. And the disparity between the two manufacturer's creations continue to dwindle. It's sad to say but BMW now builds ultimate profit making machines, nothing more.

Rant over.
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      12-16-2013, 12:58 PM   #49
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Quote:
Originally Posted by Jason View Post
As our article states, it will be available in the U.S.


then I agree with a few others, this will HURT sales of the 2 series coupe. BMW goes out of their way to change the branding system and then make this thing a 2 series? a 1 series would have made much more sense.

Person A
"what kind of car do you drive"

BMW 2 series coupe owner
"A BMW 2 series"

Person A
"oh, that prius looking wagon/van?"

BMW owner


Some don't care about image and are just buying what they think is the best car for their money, but the MAJORITY of BMW owners do care about brand image.
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      12-16-2013, 01:00 PM   #50
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That has to be the ugliest car I have seen in a while....wow! What is BMW thinking???
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      12-16-2013, 01:04 PM   #51
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Why are the mods deleting normal posts?

Is corporate BMW behind the curtain pulling the strings these days ?
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      12-16-2013, 01:07 PM   #52
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BMW should buy Peugeot, since they are now making a 308
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      12-16-2013, 01:07 PM   #53
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Quote:
Originally Posted by Matski
Quote:
Originally Posted by stealth.pilot View Post
So much for even numbers being coupes!

BMW has no branding clarity any more.
FTFY!

I agree, if this really is launched as a 2 series I think all the people who've been complaining about the GC's being even numbers and the 3 series coupe becoming the 4 series, will all be pretty much justified.

BMW must have done this for a reason though... what have they got planned for the 1-er badge if this classes as a 2? Unless, it was just to try and leech some of the impression of sportiness from the 2 series Coupe...
Branding strategy is now as follows:

Even numbers signify Coupe, Sporty-looking Sedan or Sporty-looking Minivan.
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      12-16-2013, 01:10 PM   #54
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To say something positive, I like the fact that they've put symmetrical exhaust on a car with a four cylinder engine.
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      12-16-2013, 01:12 PM   #55
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I can only imagine the outrage if BMW makes a larger Active Tourer and calls it the 4 Series Active Tourer. Blood will be spilled!

Or.... the 6 Series Gran Caravan!!!!!



( I still love BMW though )
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      12-16-2013, 01:19 PM   #56
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Quote:
Originally Posted by Blipit_ View Post
This is embarrassing. No joke canceling plans to get a 2-series.
THIS!
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      12-16-2013, 01:23 PM   #57
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Quote:
Originally Posted by ddk632
I can only imagine the outrage if BMW makes a larger Active Tourer and calls it the 4 Series Active Tourer. Blood will be spilled!

Or.... the 6 Series Gran Caravan!!!!!



( I still love BMW though )
I was thinking the same thing. The 6 series will be a full 7 seater van.
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      12-16-2013, 01:24 PM   #58
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Quote:
Originally Posted by dmboone25
Why are the mods deleting normal posts?

Is corporate BMW behind the curtain pulling the strings these days ?
I noticed that too. It does seem as you say.
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      12-16-2013, 01:25 PM   #59
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So is this a big car or a small car?
cause beside the SUV Porsche, it kinda looks the same size...
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      12-16-2013, 01:27 PM   #60
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This should not be called a 2 series, end of story, it makes no sense regardless of the justification.

I really like it but it should have it's own name. I'm not sure what but along the lines of Z and X maybe this should be a Y.
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      12-16-2013, 01:27 PM   #61
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2 series? smh
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      12-16-2013, 01:32 PM   #62
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Quote:
Originally Posted by Blipit_ View Post
This is embarrassing. No joke canceling plans to get a 2-series.
It's not that bad...and who cares if its called a 2. And you're the fool if you're cancelling plans.
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      12-16-2013, 01:34 PM   #63
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Quote:
Originally Posted by ddk632 View Post
I can only imagine the outrage if BMW makes a larger Active Tourer and calls it the 4 Series Active Tourer. Blood will be spilled!

Or.... the 6 Series Gran Caravan!!!!!



( I still love BMW though )
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      12-16-2013, 01:35 PM   #64
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Quote:
Originally Posted by brio
Quote:
Originally Posted by ddk632 View Post
I can only imagine the outrage if BMW makes a larger Active Tourer and calls it the 4 Series Active Tourer. Blood will be spilled!

Or.... the 6 Series Gran Caravan!!!!!



( I still love BMW though )
Perhaps we could have an M3 Active Tourer FWD

Seems more likely than the sensible and much needed M3 tourer
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      12-16-2013, 01:39 PM   #65
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So when you say you have bought a M235 lots of people will say oh yes is that the front wheel drive 5 or 7 seater people carrier!!
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      12-16-2013, 01:39 PM   #66
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Quote:
Originally Posted by brio View Post
It's not that bad...and who cares if its called a 2. And you're the fool if you're cancelling plans.
I was already on the fence, for others reasons that came about when the order finally arrived. But this just cemented. Final nail I guess you could say. On to bigger and better things. I will be the fool enjoying a better car on my track days.
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