$5k Premium on M235i

bladeomatic · 06-13-2014, 01:07 AM

Was getting an oil change on my M235i at Century West BMW in Studio City(CA). Saw a sweet white 235 in their showroom, optioned out nicely with splitter, spoiler, blades, pedals, perf exhaust, electronic steering wheel & some $4k rims. It looked nice. Then I saw the sticker. It included a $5k "market adjustment" added. Sales guy said they're in very high demand. I was a bit shocked to see a $65k sticker on it. Skating very close to M3 territory. Anyone else seeing premiums like this?

Ramos · 06-13-2014, 02:42 AM

That's a joke

DanG · 06-13-2014, 08:25 AM

No second sticker in my area. The M235i is rarely in stock. But dealer websites have never had them offered for over sticker price.

five3three · 06-13-2014, 08:30 AM

Given the location of that dealer and the type of people that pass through that area of California, I'm sure they will sell it with the markup.

Someone who wants those added mods to differentiate it from others and wants something on the spot would snatch it up.

Very few markets can pull it off and that is one of them. Another would be Miami.

Glassjaw047 · 06-13-2014, 08:31 AM

Ha.....ha.....haaaaaaaaaaaaaaaaaaaaaaa.

So they slapped on all the goodies at MSRP Pricing, $4K Rims and then an additional $5K on top of that. Are they trying to sell a car or just keep it on the showroom floor forever?

five3three · 06-13-2014, 08:47 AM

I take it we are talking about this vehicle:

http://www.autotrader.com/cars-for-s...73712877&Log=0

Lucky13 · 06-13-2014, 10:29 AM

There's a big difference between "high demand" and low availability. It's not that BMW is selling the shit out of 2 series it's that they just have not built many. YTD world wide sales thru the end of May was between 7-8,000 total units which is a tiny market. That's all versions of the 2 not just M235. We all think they are selling like crazy but it's only because there is no inventory. They probably do this the first year to keep the price close to sticker so when they make more availability the bottom doesn't fall out. Remember two door coupes never sell like 4 door sedans and these aren't cheap. You can get a pretty loaded Mustang for $30K (not V8) and these start at $34K.

bladeomatic · 06-13-2014, 10:31 AM

Quote:

Originally Posted by five3three

I take it we are talking about this vehicle:

http://www.autotrader.com/cars-for-s...73712877&Log=0

That's EXACTLY the one I saw. But at $65k

bimmerbuff · 06-13-2014, 11:05 AM

I'm assuming BMW is having no trouble selling every M235i they make. Not so sure about the 228i. Regardless, I don't believe anyone in the US saw "real life" cars until late February, so it's really only been 4-5 months on the market.

For that area in CA, someone will probably pay it. It's ridiculous though.

hyperzulu · 06-13-2014, 11:15 AM

I lived in Studio City. It's not quite BelAir... haha

I should go check it out, just to see what the MP mods look like in person, although I did see an Estoril Blue pass me the other day with the front lip. Looked nice. I think I prefer the LeMans Blue from the e92 line of M-Sports, but EB looks cool.

Canaletto · 06-13-2014, 11:22 AM

So, basically a $5k "no self control" penalty for someone who can't wait three months for a custom order?

dt20011 · 06-14-2014, 12:02 PM

Quote:

Originally Posted by Canaletto

So, basically a $5k "no self control" penalty for someone who can't wait three months for a custom order?

Exactly what I was thinking. lol

Vertigo//SD · 06-14-2014, 12:42 PM

A fool and his money are soon parted.

Ramos · 06-14-2014, 08:46 PM

How stupid that this car isn't even loaded!! No cold weather, no driver assistance, no HK

If you're going to spend that much, shouldn't the car come loaded with options??

bladeomatic · 06-14-2014, 09:01 PM

Quote:

Originally Posted by Ramos

How stupid that this car isn't even loaded!! No cold weather, no driver assistance, no HK

If you're going to spend that much, shouldn't the car come loaded with options??

Agreed. I guess if you walk in, love how it looks and MUST have it…then $65k is not too high. :-)

hellrotm · 06-14-2014, 09:54 PM

My local dealer has had numerous on their lots without any markup. Including a red one that has been there since launch. It now has a orange sale tag hanging from the mirror.

Not a small market either, they have over 40 people on wait list for the new M3/M4.

phoenixbmwlife · 06-15-2014, 06:15 AM

Quote:

Originally Posted by bladeomatic

Was getting an oil change on my M235i at Century West BMW in Studio City(CA). Saw a sweet white 235 in their showroom, optioned out nicely with splitter, spoiler, blades, pedals, perf exhaust, electronic steering wheel & some $4k rims. It looked nice. Then I saw the sticker. It included a $5k "market adjustment" added. Sales guy said they're in very high demand. I was a bit shocked to see a $65k sticker on it. Skating very close to M3 territory. Anyone else seeing premiums like this?

Yeh I saw one in Vista BMW in Ft Lauderdale for $65k with all the performance goodies. It's amazing that some people would actually buy it this way from the dealer and pay such a markup price. But such is life.

yep · 06-19-2014, 04:33 PM

Some people work for a living, others grift for a living. People who work for a living care about prices. Those who steal for a living (bankers, lobbyists, lawyers, politicians, salesmen, MBAs) could care less what the price is. They have access to the unlimited fount of dollars sloshing around the globe that the rest of us slave away our life's blood to earn.

06-13-2014, 01:07 AM	#1
bladeomatic Lieutenant 117 Rep 418 Posts Drives: 2018 M3 ZCP Join Date: Mar 2014 Location: Los Angeles iTrader: (0)	$5k Premium on M235i Was getting an oil change on my M235i at Century West BMW in Studio City(CA). Saw a sweet white 235 in their showroom, optioned out nicely with splitter, spoiler, blades, pedals, perf exhaust, electronic steering wheel & some $4k rims. It looked nice. Then I saw the sticker. It included a $5k "market adjustment" added. Sales guy said they're in very high demand. I was a bit shocked to see a $65k sticker on it. Skating very close to M3 territory. Anyone else seeing premiums like this?
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06-13-2014, 02:42 AM	#2
Ramos Colonel 863 Rep 2,897 Posts Drives: G20 2020 M340 Join Date: Nov 2007 Location: So-Cal iTrader: (6)	That's a joke
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06-13-2014, 08:25 AM	#3
DanG Major General 10701 Rep 6,945 Posts Drives: 2018 M2 AW DCT Join Date: Aug 2012 Location: Seattle, WA iTrader: (1) Garage List 2018 BMW M2 [7.68]	No second sticker in my area. The M235i is rarely in stock. But dealer websites have never had them offered for over sticker price.
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06-13-2014, 08:30 AM	#4
five3three Major 163 Rep 1,053 Posts Drives: m2c Join Date: Sep 2011 Location: VA iTrader: (3)	Given the location of that dealer and the type of people that pass through that area of California, I'm sure they will sell it with the markup. Someone who wants those added mods to differentiate it from others and wants something on the spot would snatch it up. Very few markets can pull it off and that is one of them. Another would be Miami.
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06-13-2014, 08:31 AM	#5
Glassjaw047 Second Lieutenant 48 Rep 289 Posts Drives: 2014 M235i Estoril Blue II Join Date: May 2014 Location: Long Island, NY & NJ iTrader: (0)	Ha.....ha.....haaaaaaaaaaaaaaaaaaaaaaa. So they slapped on all the goodies at MSRP Pricing, $4K Rims and then an additional $5K on top of that. Are they trying to sell a car or just keep it on the showroom floor forever? __________________ 2014 M235i.Estoril Blue II Coral Red 2020 Jeep Grand Cherokee High Altitude 2021 X3M Competition.Alipine White.Sakhir Orange 2022 Jeep Grand Cherokee 4XE Summit Reserve (Current)
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06-13-2014, 08:47 AM	#6
five3three Major 163 Rep 1,053 Posts Drives: m2c Join Date: Sep 2011 Location: VA iTrader: (3)	I take it we are talking about this vehicle: http://www.autotrader.com/cars-for-s...73712877&Log=0
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06-13-2014, 10:29 AM	#7
Lucky13 Lucky13 212 Rep 1,762 Posts Drives: 2014 M235 manual, 2020 X3 30X Join Date: Mar 2007 Location: Columbia, S.C. iTrader: (0)	There's a big difference between "high demand" and low availability. It's not that BMW is selling the shit out of 2 series it's that they just have not built many. YTD world wide sales thru the end of May was between 7-8,000 total units which is a tiny market. That's all versions of the 2 not just M235. We all think they are selling like crazy but it's only because there is no inventory. They probably do this the first year to keep the price close to sticker so when they make more availability the bottom doesn't fall out. Remember two door coupes never sell like 4 door sedans and these aren't cheap. You can get a pretty loaded Mustang for $30K (not V8) and these start at $34K. __________________ 1995 325i, 1996 328ci, 1997 528i, 1997 Z3 2.8, 2000 528i, 2001 X5 3.0, 2001 330i Convertible, 2002 M3 Convertible, 2003 M3 Coupe, 2004 M3 Coupe, 2004 Z4 3.0, 2004 X3 3.0, 2007 X3 3.0, 2007 335i Convertible, 2013 X1 28 sdrive, 2014 M235 manual, 2020 X3 30i Xdrive Last edited by Lucky13; 06-13-2014 at 10:37 AM..
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06-13-2014, 11:05 AM	#9
bimmerbuff Slightly Less Obsessed 26 Rep 317 Posts Drives: Between BMWs Join Date: Apr 2014 Location: New York iTrader: (0)	I'm assuming BMW is having no trouble selling every M235i they make. Not so sure about the 228i. Regardless, I don't believe anyone in the US saw "real life" cars until late February, so it's really only been 4-5 months on the market. For that area in CA, someone will probably pay it. It's ridiculous though.
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06-13-2014, 11:15 AM	#10
hyperzulu Colonel 701 Rep 2,337 Posts Drives: 2015 M235i Join Date: Mar 2014 Location: Los Angeles iTrader: (0)	I lived in Studio City. It's not quite BelAir... haha I should go check it out, just to see what the MP mods look like in person, although I did see an Estoril Blue pass me the other day with the front lip. Looked nice. I think I prefer the LeMans Blue from the e92 line of M-Sports, but EB looks cool.
	Appreciate 0 Quote

06-13-2014, 11:22 AM	#11
Canaletto Private First Class 34 Rep 192 Posts Drives: 4 Wheels Join Date: May 2014 Location: Somewhere iTrader: (0)	So, basically a $5k "no self control" penalty for someone who can't wait three months for a custom order?
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06-14-2014, 12:42 PM	#13
Vertigo//SD First Lieutenant 39 Rep 362 Posts Drives: X1 xDrive28i (temporarily) Join Date: Aug 2007 Location: San Diego, CA iTrader: (1)	A fool and his money are soon parted.
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06-14-2014, 08:46 PM	#14
Ramos Colonel 863 Rep 2,897 Posts Drives: G20 2020 M340 Join Date: Nov 2007 Location: So-Cal iTrader: (6)	How stupid that this car isn't even loaded!! No cold weather, no driver assistance, no HK If you're going to spend that much, shouldn't the car come loaded with options??
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06-14-2014, 09:54 PM	#16
hellrotm Banned 4143 Rep 6,926 Posts Drives: F80 Join Date: Jul 2007 Location: ...Location...Location iTrader: (0)	My local dealer has had numerous on their lots without any markup. Including a red one that has been there since launch. It now has a orange sale tag hanging from the mirror. Not a small market either, they have over 40 people on wait list for the new M3/M4.
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06-19-2014, 04:33 PM	#18
yep Private First Class 11 Rep 105 Posts Drives: M235i ED June 11 Join Date: Apr 2014 Location: Deutschland iTrader: (0)	Some people work for a living, others grift for a living. People who work for a living care about prices. Those who steal for a living (bankers, lobbyists, lawyers, politicians, salesmen, MBAs) could care less what the price is. They have access to the unlimited fount of dollars sloshing around the globe that the rest of us slave away our life's blood to earn.
	Appreciate 0 Quote