THE LARGEST BMW 2-SERIES FORUM ON THE PLANET
2Addicts
2Addicts
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
2Addicts | BMW 2-Series forum BIMMERPOST Universal Forums General BMW News and Cars Discussion BMW is #2 Most Valuable Car Brand in the World

Post Reply
 
Thread Tools Search this Thread
      06-08-2016, 02:23 AM   #1
Jason
Administrator
Jason's Avatar
United_States
40316
Rep
21,232
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Lightbulb BMW is #2 Most Valuable Car Brand in the World

BIMMERPOST NEWS
BMW is #2 Most Valuable Car Brand
25
COMMENTS

BMW has been ranked as the second most valuable car brand in the world, behind only Toyota, according to the BrandZ Top 100 Most Valuable Global Brands study released today by market researcher Millward Brown.

BMW's brand value rose 2% to $26.8 billion from last year's study.

“BMW has tremendous brand experience about it and the actual drivability of its models remains incredible and attractive,” said Peter Walshe, Global BrandZ director at Millward Brown.

BMW ranked #33 overall when compared to brands among all industries.

Name:  bmwbrand.jpg
Views: 18178
Size:  90.0 KB




Name:  brands1.jpg
Views: 18197
Size:  228.4 KB
Name:  brands2.jpg
Views: 18017
Size:  167.0 KB

Appreciate 2
      06-08-2016, 02:53 AM   #2
GotE46M
Lieutenant
GotE46M's Avatar
58
Rep
435
Posts

Drives: Few M cars.
Join Date: Dec 2011
Location: O.C, Socal

iTrader: (2)

I'm really surprised at some of the Chinese companies on there for valuable global brands. BMW not very surprised after Toyota.
Appreciate 0
      06-08-2016, 08:12 AM   #3
fecurtis
Banned
United_States
3260
Rep
6,299
Posts

Drives: 2014 BMW 335i M-Sport
Join Date: Jan 2014
Location: Arlington, VA

iTrader: (0)

I see my company managed to find it's way on there.
Appreciate 1
      06-08-2016, 10:47 AM   #4
Vector Pilot
Lieutenant
Vector Pilot's Avatar
United_States
35
Rep
501
Posts

Drives: 2014 Z4 28i
Join Date: Dec 2006
Location: Chicago Metro

iTrader: (0)

Extraordinary, for Toyota, expect no less from BMW.
Appreciate 0
      06-08-2016, 10:50 AM   #5
rjd598
Banned
United_States
1770
Rep
6,696
Posts

Drives: F30 340i
Join Date: Jan 2009
Location: San Diego,CA

iTrader: (2)

Garage List
2016 BMW 340i  [0.00]
can't argue with that
Appreciate 0
      06-08-2016, 10:59 AM   #6
TheBingoBalls
Brigadier General
TheBingoBalls's Avatar
Canada
3805
Rep
4,655
Posts

Drives: BMW
Join Date: Mar 2011
Location: Toronto, Ontario

iTrader: (1)

Garage List
Actually surprised to see Nike that low.
Appreciate 0
      06-08-2016, 11:27 AM   #7
dkhm3
Brigadier General
dkhm3's Avatar
United_States
1881
Rep
3,341
Posts

Drives: 991.2 GT3 2020 X3MC
Join Date: Jan 2009
Location: Orange County

iTrader: (0)

We are #2! Yeah for #2!
__________________
Currently:
2018 GT3 2020 X3MC

Previously:
1999 M3 2002 M3 2005 S4 2008 C63 2015 M3 2016 X5M 2019 911S
Appreciate 0
      06-08-2016, 12:00 PM   #8
bradleyland
TIM YOYO
United_States
1504
Rep
3,282
Posts

Drives: 2013 M3
Join Date: Jun 2010
Location: Vero Beach, FL

iTrader: (0)

Garage List
This has nothing to do with BMW's placement on the list, but the "BrandZ Brand Value" list has, and always will be, a completely smoked up line of bullshit. Millward Brown doesn't publish their methodology, and there are clear conflicts of interest.

Valuation is a subjective business to begin with. The only way a valuation has any credibility is if the methodology is clear and transparent. The inputs for the valuation of each ranked member must also be shared, because they may be open to scrutiny. Without this information, who's to say the author of the list hasn't fabricated the ranking?

The entire list is just a marketing piece for a marketing firm. One thing is for sure, they're committed to it. They've been slinging this thing around for years.

Some light reading on the topic: http://www.marketingweek.com/2011/09...he-full-story/
__________________
His: 2019 R1250GS - Black
Hers: 2013 X3 28i - N20 Mineral Silver / Sand Beige / Premium, Tech
Past: 2013 ///M3 - Interlagos Blue Black M-DCT
Past: 2010 135i - TiAg Coral Red 6MT ///M-Sport
Appreciate 1
      06-08-2016, 12:08 PM   #9
PARTSFROMERIK
Private
24
Rep
54
Posts

Drives: E46 M3
Join Date: Nov 2015
Location: Pembroke Pines

iTrader: (0)

Tesla has really grown in such a short amount of time.
Appreciate 0
      06-08-2016, 12:24 PM   #10
E9TOU
Captain
United_States
232
Rep
642
Posts

Drives: 2010 E92 335i
Join Date: Apr 2008
Location: Goleta, CA

iTrader: (2)

Garage List
I'm really surprised not to see GM on this list especially when Land Rover and Tesla are.
Appreciate 0
      06-08-2016, 12:28 PM   #11
Jadar
Dejan
Jadar's Avatar
Serbia
1751
Rep
4,197
Posts

Drives: 2018 Audi S3
Join Date: Dec 2010
Location: Michigan Ave.

iTrader: (6)

Garage List
Quote:
Originally Posted by fecurtis
I see my company managed to find it's way on there.
Me too, good ole Ford
__________________
FBO-PS1 and stuff
Appreciate 0
      06-08-2016, 12:51 PM   #12
tc328
Lieutenant
363
Rep
532
Posts

Drives: 328
Join Date: Apr 2007
Location: bstny

iTrader: (3)

Garage List
2007 3  [0.00]
This dont mean shit
Appreciate 3
      06-08-2016, 02:02 PM   #13
clbmw
Major
631
Rep
1,483
Posts

Drives: 320d M135i
Join Date: Apr 2012
Location: UK

iTrader: (0)

... Yet can't produce a supercar

Sorry to harp on about this but it is a bit lame
Appreciate 0
      06-08-2016, 02:10 PM   #14
JustinGTP
Captain
JustinGTP's Avatar
Canada
58
Rep
602
Posts

Drives: '13 MINI Paceman JCW
Join Date: Dec 2011
Location: Calgary, Alberta

iTrader: (0)

BMW is number 1 in my books
__________________
'09 LCI 335i E90 in BSM over Oyster Dakota Leather, Manual, Sport, Navigation, Individual Audiophile, Executive, Active Steering, JB4 + MHD BEF, 335is Exhaust w/AWE Tuning Tips, AFE DCI, Euro Tails/Fog Light Switch, various painted and other OEM + mods, 19" M5 reps summer
'13 MINI Cooper S Paceman JCW R61in Light White & Black Roof/Mirror Caps/Sport Stripes, Loaded + Rare
Appreciate 0
      06-08-2016, 02:40 PM   #15
BMWSource
Member
BMWSource's Avatar
Canada
29
Rep
81
Posts

Drives: 2006 BMW E90 330Xi
Join Date: May 2016
Location: Toronto ON Canada

iTrader: (0)

Garage List
Best performance cars for daily drivers

BMW is the best! I'm proud to be a BMW guy. When it comes to true drivers cars BMW is always the ultimate driving machine.
Appreciate 0
      06-08-2016, 03:48 PM   #16
raysspl
Brigadier General
raysspl's Avatar
992
Rep
3,001
Posts

Drives: walking, bicycle, & bus
Join Date: Jan 2015
Location: SoCal

iTrader: (0)

Glad to see this. Although, Tesla is coming up & probably real fast too.
__________________
re
Appreciate 0
      06-08-2016, 04:45 PM   #17
Jim B
Wingman
Jim B's Avatar
1854
Rep
1,882
Posts

Drives: 2022 BMW M4 Manual
Join Date: Aug 2014
Location: Sacramento, CA

iTrader: (0)

Quote:
Originally Posted by JustinGTP View Post
BMW is number 1 in my books
They're up there in mine too.

Appreciate 0
      06-08-2016, 05:01 PM   #18
08njSTEP
Captain
08njSTEP's Avatar
795
Rep
762
Posts

Drives: '07 335i, '66 SS396 Chevelle
Join Date: Dec 2015
Location: Manchester, NH

iTrader: (0)

Right after Wal-Mart. Woooo Hooooo. How was IBM ranked so high. Most people under 40 have no idea what IBM even does.
Appreciate 0
      06-08-2016, 05:08 PM   #19
SakhirM4
Major General
SakhirM4's Avatar
United_States
10783
Rep
8,852
Posts

Drives: '15 SO M4/'20 Z4 M40i
Join Date: Jul 2014
Location: Austin, TX

iTrader: (0)

Garage List
2020 BMW Z4 M40i  [10.00]
2015 BMW M4  [8.76]
Quote:
Originally Posted by clbmw View Post
... Yet can't produce a supercar

Sorry to harp on about this but it is a bit lame
How many car companies do?
__________________
Tejas Chapter, BMW CCA, mem #23915, President 27 years, www.tejaschapter.org
Appreciate 2
      06-08-2016, 05:10 PM   #20
clbmw
Major
631
Rep
1,483
Posts

Drives: 320d M135i
Join Date: Apr 2012
Location: UK

iTrader: (0)

Quote:
Originally Posted by SakhirM4
Quote:
Originally Posted by clbmw View Post
... Yet can't produce a supercar

Sorry to harp on about this but it is a bit lame
How many car companies do?
3 4 5 6 7 9 perhaps I'm being a little liberal with the term supercar
Appreciate 0
      06-08-2016, 08:57 PM   #21
dbjb
I sweat pheromones
dbjb's Avatar
199
Rep
2,103
Posts

Drives: e92 335i, retired SLK55
Join Date: Jul 2009
Location: NorCal

iTrader: (25)

Unsure I can believe or want to believe with Marlboro being so big. Is this real?!
Appreciate 0
      06-08-2016, 09:25 PM   #22
ZEEM3R
Captain
ZEEM3R's Avatar
United_States
144
Rep
692
Posts

Drives: 2016 Jaguar F-Type S AWD
Join Date: Jan 2012
Location: Long Island, NY

iTrader: (1)

So BMW is the 1st loser

JK
__________________
2013 BMW M3 Competition - Gone, But Never Forgotten
2016 Jaguar F-Type S AWD
2016 Land Rover Range Rover Sport Td6 HSE
2017 Porsche Macan Turbo
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 06:36 PM.




2addicts
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST