I've had a fairly loaded M235i Convertible for a week now. My wife's car is an F30 328i sport-line.
The m235i is _much_ more fun to drive. Not even in the same league. It's replacing a Miata, so the fun-to-drive quotient was very important.
The interiors are very similar, if you ignore back-seat size. The leather sport-seats are identical. I like my brushed aluminum trim better than her gloss-black. The 2015 iDrive kicks the 2012 iDrive's butt. I would have liked to have the HUD and top-down camera that the 328i has. (But it's not like the Miata had any of that.)
The foot-wave trunk opening is nice sometimes, but I found I used the button more often on her car. (The foot detector got _much_ slower after an update; now I can count slowly to 5 while it flashes lights and stuff before actually opening.) The 2er makes up for it by having a nice trunk hinge arrangement.
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