Part of that article rings so true. The STI doesn't have a bigger brother to play coy for. At its price point, the M235i really should have LSD standard, but BMW plays it down to keep the die-hards with enough cash in the more expensive cars. Subaru has the STI, the car either speaks to you with its performance or it doesn't. For many it does and they save quite a bit in the process without sacrificing fun factor and performance.
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