Thread: BMW 2 Series Ad
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      01-03-2014, 11:01 AM   #34
SW19
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Drives: 2016 Alpine White M2
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Quote:
Originally Posted by auggiem3 View Post
I keep hearing no M2, then definitely M2.

Scott, our insider, came out with a post guaranteeing an M2 is in the works. I can't imagine that BMW would forgo the massive success of the 1er M coupe - they could monetize the brand equity in that car for a longer production run on the new model variant.

My suspicion is that you and many others on the forum are serving the 2 marketing strategy well - as long as they aren't testing a quad piped fender flared 2 coupe on the ring in camo, you'll believe there is no M2 coming and buy a lesser 235 M for almost the same price (just like what happened with the 135is vs. the 1er M coupe). I'm sure the M gmbh finance folks appreciate the recovery of R&D out of the 235 M for a year or two until word hits on the imminent arrival of the superior (and more bang for the buck) M2.

Could be wrong, but doesn't the approach make sense? if BMW said you can either buy a 235 M for $44k and option it with standard M features (like LSD) for another $5k or wait two years and buy a base M2 for $49k, what would happen to the sales figures on the 235? As long as you say there is no M2 in order to sell 24 months of higher margin 235 Ms, BMW can use the platform to make a killing on a cult-like following of the 1er M coupe and bank some solid capex recoupment in the process.
Exactly,Scott has consistently said in a few posts that there will be an M2 but not for a couple of years.
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