View Single Post
      03-08-2014, 03:13 PM   #94
SCOTT26
Major General
SCOTT26's Avatar
5311
Rep
5,824
Posts

Drives: A big F-off German Truck.
Join Date: Jan 2007
Location: WORLDWIDE

iTrader: (0)

You all need to get over it.
This is not about America. This is about building competitive cars for a global market , cars which appeal to many customer bases that have defining needs and lifestyles. BMW do not depend on one market.

I remember BMW franchises rejecting MINI back in the pre-launch days , they not only missed the opportunity of the success of MINI but they lost the BMW franchise.

And please stop with the comparisons to GM.
BMW has a strategy GM did not. In the mid-2000s BMW were showcasing innovations for Efficient Dynamics , pre-warning of environmental legislation.
GM showcased a new Hummer.

If any of you came to Europe , you would be shocked at what BMW sell as a 1er or 3er in its most basic format.
__________________
The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
Appreciate 0