Quote:
Originally Posted by Adem1534
That's different, though. They are mass producing M4's at a much higher rate than the M2. Do you see what I'm saying? They can't produce that many M2s, so in order to compete and keep people from going outside of the brand, they have to offer a product that is more readily available.
The M4 will always be very, very available. The M2 is back ordered for 1.5-2 years at my dealer.
It's not an apples to apples comparison, because the production volume of the M4 is very high. There's also the M3, which is more practical.
You see how I'm drawing my conclusion?
No one is going to say 'DAMN! The wait list for the M4 is too long, I'm going to Audi or Mercedes.'
Why?
Because there's the M3, which is also highly produced and very practical.
And also, because the M4 wait isn't long at all...
The M240i will be MUCH easier to obtain, preventing people from ditching for another brand.
I don't think you caught my logic correctly, probably because I didn't explain it well enough.
If the produced a 4 series that matched the M4 (ONLY in power), then it's be ridiculous. There would be no need to do that. Because the M4 is easily available, and has a much higher profit margin than the M2 since it's not being squeezed into another production line (X1), and since they're produced at a greater rate.
Apples to Oranges comparison. BMW is doing what they're doing for a reason. They have a whole company of thousands of people making these decisions. There is clearly logic behind the decision.
|
I'm not sure I have any idea what you're saying, but what I have deciphered doesn't make a lot of sense.