Quote:
Originally Posted by SCOTT26
Once again take off the American sunglasses and look at Europe and Asia and the growth of crossovers and future projection of growth.
Active Tourer is the right concept at the right time for growth.
VW gets it because it is assembled in Mexico. Not Germany. When you add up all production , export costs etc it is not feasible for a company like BMW to chase 5 sales.
One thing I must defend is that BMW are in no way delusional. There are one of a few car companies that can embrace change and progress yet completely stand still on their philosophy.
A BMW will always showcase it philosophy but in an ever changing customer environment it has to be competitive and rely on its attributes and strengths to deliver a car that has more than the sum of its parts.
And rely less on Patriotism.
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You need my American sunglasses. We account for a large % of your global sales. Just sayin...