Quote:
Originally Posted by mblaucoupe135
Quote:
Originally Posted by BEM-S4
Quote:
Originally Posted by rjroch
For a 3 year, roughly 50%. They're lower because a few years ago this was a brand new car, and BMW didn't know what it would be worth in the used market. Residuals were in the low 60s at that time. To say they were optimistic would be putting it mildly.
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You're being either a little naive or a little generous towards BMW - they knew damn well a 228 was not going to be worth 60% of its value in 3 years. It's a long complicated dynamic to explain fully, but sometimes it makes sense to stuff the channel, hit your numbers today and worry about tomorrow tomorrow, etc.
Imagine having a gun to your head with your annual bonus based on a sales target, you (or anyone in sales) has a tremendous incentive to do things that aren't necessarily in the best interest of shareholders but are in the best interest of your annual bonus. |
Yeah that makes sense. the residual on my 2015 m235i was 61% when I bought it 3 years ago. I just talked to my sales guy today and it's 53% on a 2018 m240. the difference in monthly payment will be like $250. dont know how I can justify paying that much more for a car that's basically the same as what I currently have. bmw may lose a lot of repeat customers like me due to this huge change in residuals. |
I gotta think they have to offset the residuals with incentives. If not I'll be keeping my M235i. The buyout is only 29k and as you mentioned I can't see paying $200+ a month for basically the same car.