Quote:
Originally Posted by Kyle B
"Hey Norbert, guess what: most drivers of 1 series cars THINK they are FWD!!!"
"Really? Well we have MINI, let's just build a BMW version. It's cheaper for us and we can profit more. It can't possibly perform as well as a RWD counterpart, but we already have people fooled so lets go for the money."
"But Norbert, BMW has never embraced FWD. In fact, we have publicly derided it many times. The foundation of our business has always been RWD cars. This could potentially damage our brand's image."
"This doesn't matter. NONE of this matters. Because profits."
Sorry, but the 2 series Active-Tourer is the High Fructose Corn Syrup of the automotive industry.
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Did you know BMW used to also deride forced induction engines as a "low tech" way of producing power?
Would you say that adding turbocharged engines to the line up has damaged the brand's image? Funny thing is, when they did start putting them in, the "diehards" made similar claims.
Would you say that making M versions of SUV's damaged the brand's image? This was also previously derided. If you do think it's damaged the brand's image, there's nothing quantifiable that would prove your claim as BMW sells those things hand over foot at not so affordable prices.
All of these arguments are hilariously childish and ridiculous. Has anyone ever said "I was this close to putting down a deposit on a Porsche 911 but backed out at the 11th hour...I didn't realize Porsche also builds an SUV, so I can't buy from them".
If BMW wanted to build a lawn mower I wouldn't care. So long as they build something I want and like, I'll buy it.