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"Hey Norbert, guess what: most drivers of 1 series cars THINK they are FWD!!!"
"Really? Well we have MINI, let's just build a BMW version. It's cheaper for us and we can profit more. It can't possibly perform as well as a RWD counterpart, but we already have people fooled so lets go for the money."
"But Norbert, BMW has never embraced FWD. In fact, we have publicly derided it many times. The foundation of our business has always been RWD cars. This could potentially damage our brand's image."
"This doesn't matter. NONE of this matters. Because profits."
Sorry, but the 2 series Active-Tourer is the High Fructose Corn Syrup of the automotive industry.
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