Quote:
Originally Posted by Jonjt
Because, I'm not even sure the M division actually makes money off of the cars they produce. The basal cars need to sell for the halo vehicles to be made. 
I do agree that the marketing goons are pushing a lot of these changes but, I don't think they would ever go with another brand. I think they are trying to capitalize on the BMW appeal. Unfortunately, I think all these models, particularly the cheaper FWD models, are just going to dilute the BMW name. We'll see, I guess. (I think you are suggesting the same)
Cool man, I'm going to suggest my mother buy a 550xi, instead of the 7 she was going for. Nice!
Later! |
-it's not that important if M division and high end models make money; Rolly-Royce, Lamborghini, Aston Martin, Bentley, Lotus, Bugatti... made supreme cars. Their salvation was a mass-producer. Technological development is too expensive for niche vehicles.
-BMW as a name is already weak and is still going down. In Europe you can buy a 114 with
102HP!! The 3 series is not put significantly better.
The BMW appeal is not going to last long, once the market gets inundated with cheap crap. I mean, who cares to ask "what engine do you have?"
People in general ask "what car do you drive?" and are not interested in the optional list or engine specifications.
That's why Porsche explained they're not going below a certain price level with the new models; (they're planning a 5 series equivalent.)
I think that a 550i is a little too thirsty; diesel engines are going to debut in the USA, so maybe you should think in that direction.
