Quote:
Originally Posted by Outlaw M3
"Sales volume in the Americas region during the six-month period fell by 8.0% to 223,098 units, including 179,102 units (-10.2%) sold in the USA."
Meanwhile MB is flat (0%) for MY2016 and Audi is a tick or so up (3.5%) based on this report.
Still good news for BMW as their Market Share is 1.8% vs MBs 2.1% and Audi lagging at 1.1% for 2016. Jaguar is having a good year +40%!
Another good source for sales information is AutoNews who ran an article on July sales had this:
"In July, incentive spending is averaging an estimated $3,225 per vehicle, up 5.2 percent from a year ago but down 0.2 percent from June 2016, TrueCar estimates. Among major automakers, average incentives this month rose the most at BMW (up 25 percent), Ford (up 20 percent) and FCA US (up 13 percent) over July 2015, TrueCar said"
Always good to know who's turning it up on incentives (or discounts). |
Which backs up these fundamental realities:
1). In the U.S. and Canada, BMW sales are lagging relative to both itself and its competitors, and it is losing market share.
2). On Planet Earth, BMW sales are surging relative to both itself and its competitors, and it is gaining market share.
I laugh and shake my head every time some knucklehead tries to contextualize numbers like this without realizing he has starred-and-striped blinders on, 'cause 'Murica!
