Quote:
Originally Posted by MmmTwo35
I'm a marketing guy so I'm kind of looking at it differently than all of y'all what BMW is doing is not diluting the M brand, rather they are expanding it. They are expanding the brand into emerging markets. It's not brand dilution it's brand expansion. This is part of every successful brands growth trajectory. Get it?
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Yeah I know what is marketing, and quite hate it as it slows down
true growth Ferrari is not expanding their brand. They have the Ferrari California and that is it. As a marketing guy would you think that with the new California T making 560 PS and the next "F380" flirting with 700 PS, there isn't place for a 450-500 PS V6 Ferrari "Dino"? Don't you as a marketing guy think Ferrari having a 4WD luxury and spacy GT, the FF, should build a luxury SUV not to leave out this market to its rivals, Bentley and Lamborghini?