Quote:
Originally Posted by Levi
I don't want the M2 to be called 2M, but it shows the dilution of the M brand. Soon you have to get an M CSL to have a true M car, but again only IF BMW will build an M CSL.
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I'm a marketing guy so I'm kind of looking at it differently than all of y'all what BMW is doing is not diluting the M brand, rather they are expanding it. They are expanding the brand into emerging markets. It's not brand dilution it's brand expansion. This is part of every successful brands growth trajectory. Get it?