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i sort of agree. at least they are trying by putting the M at the front .
I can see it both ways though. ON the one hand i bought a 328 m sport. They could have just called it sport or whatever i could care less. It has like 15 M badges but its really just a nicer looking 328i. sport. Probably the only really different thing is the nicer steering wheel.
that said, from a marketing perspective it works great. M is a well known brand. And now i want a real M haha. Its upselling me every single day when i get in my car.
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