BMW no longer feels as special as it once did - to ME. BMW's driving dynamics advantage has been muted and its styling and technology are unremarkable. It also seems like, maybe, BMW is starting to pursue MB and Audi versus the other way around.
http://auto.ndtv.com/news/mercedes-b...om-bmw-1646630
Having said that, I recognize that I am no longer the target consumer. I also recognize that the U.S. is not BMW's only market and, maybe, not its most important. I'm not an SAV or I3 guy. I've owned an enjoyed a lot of BMW's but it is not clear that I'll own another.