Quote:
Originally Posted by bimmerjph
And why is that Scott?? Could it be that BMWNA never markets the F31? Nearly every BMW ad you see is for a X1,X3, or X5. I have never seen one that features a wagon. Hell I'd be willing to bet that most customers don't even know BMW makes a wagon.
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It's corporate-speak for forcing onto the market what they want customers to buy. Pure propaganda. When you import models customers do not want, and then do not allow them to buy what they would want, it's pretty easy to arrive at the wrong conclusions. What gets rewarded is what gets done, and BMW does not reward the executive management chain to meet customer needs...rewards/incentives/performance plans are all geared at the financialization of BMW car sales. The customer comes last, EPS goals first.
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