Quote:
Originally Posted by nike001
Not for a dealership they're not - you'll find the opposite is true. Most people who walk onto the lot either know exactly what they want, or have no idea whatsoever.. and the latter is what most BMW buyers are. Once that one guy comes onto the lot knowing exactly what they want then yeah, the manual will be an easy sell.
There aren't as many BMW enthusiasts as there once were.. most are just in it for the badge.
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To maximize value, you have to market to the correct audience. The correct audience for a stickshift sports coupe (or station wagon) is NOT a dealership.
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'11 328! Touring - Tasman on Chestnut, 6spd manual, factory upside-down "i" option
'11 128i Convertible - Space Gray on Savannah Beige, 6spd manual,
also '14 Mercedes-Benz E350 wagon, '95 Land Rover Discovery, '74 Triumph Spitfire