Quote:
Originally Posted by SCOTT26
You all need to get over it.
This is not about America. This is about building competitive cars for a global market , cars which appeal to many customer bases that have defining needs and lifestyles. BMW do not depend on one market.
I remember BMW franchises rejecting MINI back in the pre-launch days , they not only missed the opportunity of the success of MINI but they lost the BMW franchise.
And please stop with the comparisons to GM.
BMW has a strategy GM did not. In the mid-2000s BMW were showcasing innovations for Efficient Dynamics , pre-warning of environmental legislation.
GM showcased a new Hummer.
If any of you came to Europe , you would be shocked at what BMW sell as a 1er or 3er in its most basic format.
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You're right , it's not about America...it's about the fact that BMW has produced some ghastly FRONT wheel drive joke.