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Why are there so many more color choices for 228? Because it's the mainstream model? More exterior and interior choices than the 3 series even?
And why is Valencia Orange limited to non-M sport - that seems contrary to the logic that you want people to move up-market for the exclusive / interesting color choices. I can just imagine the posts about people smoking a VO 1M, but it was 'just' a 228.
Prices are right around 3 series territory, so the 320i is still the entry point for the brand, but this gives a more affordable coupe option since the 4 has gone upmarket.
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