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Originally Posted by BlackJetE90
Quote:
Originally Posted by Year's_End
I'll play Devil's Advocate here.
Conservative design typically correlates with higher sales. The volume of 1, 3, 5, and 7-Series you see on the road typically don't have the M-Sport workings. They're less off-putting to your average buyer. You always have the option to spec up your car to look the way you'd like, and in this case, it's not much of a cost premium versus, say, a sport package-equipped model.
They can capitalize on both demographics by increasing the margin of conservative vs. radical styling options.
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Or people don't want to spend $3k for M-sport on a $30k car. |
Good thing there's an option then.
