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Originally Posted by alpinweiss 335i
BOOM! Welcome to BMW. At least BMW is willing to teach all these young folks coming to their brand about the switch-and-bait technique early on!
The good thing however is the 2 series is unique enough to where people will not cross shop it with a 3 or 4 series. So although the payments may approach the f30/32 territory, most will not want to make the leap over to the dark, sloppy handling and loose steering side. On the other hand, if you're shopping an f30, and you're payments hit that sweet f10 spot, most folks would want to "upgrade" to the executive level land barge. A 5 series is always more impressive to the inlaws and neighbors.  |
People will most definitely cross shop the 2,3 and 4. People who want a 4 but can't afford it will look at the 2. People who are looking at a 3 might opt for the 2 if they don't need 4 doors and as much space. People who go in for the 2 will find out they can get a 320 cheaper and go for that