Quote:
Originally Posted by Mahlzeit
This is the best line you're posted since the pre-1M days. This gives me hope that BMW can transition to the mass market like Porsche has. By not giving up on the hard-core enthusiasts who helped you get to where you are.
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Yup, one enthusiast promoting the brand is much more effective than short expensive marketing vid on youtube. Imagine a group of die hard fans?
Porsche got it right, and charging the extra overhead to buyers which they are gladly paying just because.
Probably best BMW keeps the small group of enthusiasts for compact sports like the M of E30/36/46 happy. Profit is everything but that comes when brand image is secure. Also BMW needs a real Halo car to compete because "Just because". When's the M1 coming out?
