Quote:
Originally Posted by MmmTwo35
I'm a marketing guy so I'm kind of looking at it differently than all of y'all what BMW is doing is not diluting the M brand, rather they are expanding it. They are expanding the brand into emerging markets. It's not brand dilution it's brand expansion. This is part of every successful brands growth trajectory. Get it?
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Exactly, they are expanding the M market to others who may not be able to afford the flagship M3 they had for many years. It also gives you options for size and doors. I thinks its a great marketing plan. It will just take a few years for it to soak in.
Just like most things. It grows on you in time. Right??
