I prefer the BMW on visual appeal both inside and out. I am sure both cars drive well and make for a thrilling ride. By the way, I think BMW builds the better interiors, both in design and quality. I had a C350 before my X3 or my wife's 328i, and the interior in both BMWs feels more solid. I had a similar experience when being driven in an S-Class MB vs. 5 Series BMW.
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