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      01-19-2014, 06:22 PM   #57
BenWM
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Drives: 2014 F22 M235i
Join Date: Jan 2013
Location: Melbourne, Australia

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Quote:
Originally Posted by nachob View Post
Yes, your target audience will appreciate the heated steering wheel which works nicely with Gucci gloves.
Being in California, I'm sure you're in the same position as us in Melbourne - the dealer was going through the options with me and offered steering wheel heating. I laughed at him and told him that if BMW offered steering wheel cooling I'd take it!

They sure know their target market segment don't they!
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